Disruptive Innovation Case Study

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Question Description

Module 4 - SLP

Disruptive Innovation

During Module 4, your SLP assignment is to develop an annotated outline for chapter 2 - the literature review - of your project draft. This will consist of the headings in the chapter, and a brief description of each paragraph under each heading. This description should include the sources you plan to be using in that paragraph, as well as notes on any further material that you have not yet been able to obtain. It may be that some paragraphs in your outline will not draw on any particular sources; that is okay, as long as you explain the purpose of the paragraph in the context of the chapter as a whole. It may also be the case that you still do not have some sources necessary to describe how they will fit into the review. That is okay as well, as long as you note where you are missing information and present some ideas about how you are going to get it during the next couple of weeks. The aim is to present a full outline of your literature review, prior to actually writing all the paragraphs to be included in the draft.

It may be that you have already prepared some paragraphs to be included during previous parts of this project assignment. If so, those should be included in your outline.

SLP Assignment Expectations

Length: The written component of this assignment should be 3-4 pages long (double-spaced) without counting the cover page and reference page.

Organization: Subheadings should be used to organize your paper according to the questions.

Grammar and Spelling: While no points are deducted for minor errors, assignments are expected to adhere to standard guidelines of grammar, spelling, punctuation, and sentence syntax. Points may be deducted if grammar and spelling impact clarity. We encourage you to use tools such as grammarly.com and proofread your paper before submission.

As you complete your assignment, make sure you do the following:

  • Answer the assignment questions directly.
  • Stay focused on the precise assignment questions. Do not go off on tangents or devote a lot of space to summarizing general background materials.
  • Use evidence from your readings to justify your conclusions.
  • Cite at least five credible resources.
  • Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 11-14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal.

Your assignment will be graded using the following criteria:

  • Assignment-driven Criteria: Student demonstrates mastery covering all key elements of the assignment.
  • Critical Thinking/Application to Professional Practice: Student demonstrates mastery conceptualizing the problem, and analyzing information. Conclusions are logically presented and applied to professional practice in an exceptional manner.
  • Business Writing and Quality of References: Student demonstrates mastery and proficiency in written communication and use of appropriate and relevant literature at the doctoral level.
  • Citing Sources: Student demonstrates mastery applying APA formatting standards to both in-text citations and the reference list.
  • Professionalism and Timeliness: Assignments are submitted on time.

Module 4 - Background

Disruptive Innovation

Video material

http://www.ted.com/talks/sebastian_thrun_google_s_...

Required Reading

Litman, T. (2017) Autonomous Vehicle Implementation Predictions: Implications for Transport Planning. Victoria Transport Policy Institute. Retrieved on October 21, 2017, from http://leempo.com/wp-content/uploads/2017/03/M09.p...

King, A. A. & Baatartogtokh, B. (2015) How Useful Is the Theory of Disruptive Innovation? MIT Sloan Management Review. Fall. Retrieved October 21, 2017, from https://pdfs.semanticscholar.org/60e8/86aed65be4c6...

Allen, M. (2015) Disruptive Innovation and the Impact of Fully Autonomous Vehicles on the Auto Insurance Industry. Kalamazoo College. Retrieved October 21, 2017, from https://cache.kzoo.edu/bitstream/handle/10920/3040...

Nagy, D., Schuessler, J. & Dubinsky, A. (2015) Defining and identifying disruptive innovations. Industrial Marketing Management. Retrieved October 21, 2017, from https://www.researchgate.net/profile/Joseph_Schues...

Tutor Answer

whgrab
School: UT Austin

check this and let me know if you need any help

1

Running head: DISRUPTIVE INNOVATION SLP

Disruptive Innovation SLP
Instructor name
Student name
Date

DISRUPTIVE INNOVATION SLP

2

Introduction
Social media marketing is a form of internet marketing that involves sharing the
content on various social media networks so as to achieve the marketing as well as branding
goals. It includes activities like posting image and text updates, videos, and other content that
helps to bring more customers. It is valuable for businesses of all sizes or industries, and
finding the clients on the social media that can have immediate impact on the sales and
profitability. According to the research, almost 58% customers are likely to buy the brands
advertise on the social media, and 71% people more likely to purchase the product after
positive social experience. (Social media for small business, n.d.) It plays an important role
in growing revenue for small business. The paper will discuss the literature review regarding
the impact of social media marketing on small businesses.
Social Media marketing based on AIDA model
The sources will be gathered from scholarly journals and articles. It will based on the AIDA
model to show its relevance to social media marketing. I will not be able to cover this
information from any of the books.
The research proposes a technique for utilizing social media as a marketing instrument
for a small business dependent on the Attention, Interest, Desire, and Action (AIDA) model.
The AIDA model has been connected generally for internet marketing procedure yet its

DISRUPTIVE INNOVATION SLP

3

materialism for social media stays obscure. The findings demonstrate that the model can to be
sure to be connected in strategizing the utilization of social media for marketing purposes.
Strengthening of social media and the Internet is turning into an essential necessity of small
business visionaries. Small business people should be focused on and always developing to
work together. Utilizing social media delibera...

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Review

Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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