1200 words

timer Asked: Mar 4th, 2019
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Question Description

The Practical Assessment – Friday 14th March 2019

Digital managerial strategy for a contemporary media organisation

This is a practical project that asks you to provide a digital strategy for an actual operational media enterprise. The enterprise in question has to be factual. Note that it will not be useful to select a predominantly digital company (ie. Google or Facebook). Rather, seek out a media company that has started to adopt to the digital environment. In the majority of cases, such organisations will have digital plans already in place. It is your job to differentiate from those and tell us what they can do better. This needs to be a plan utilising both strategic and theoretical frameworks discussed on the module as well as your own research into the organization. Think of this as a calling card into entering the world of media management and showing potential employers your knowledge and skills.

This assignment has two components:

  1. Draft of the strategic plan – you will need to present the plan in an allocated seminar (weeks 3-7) and discuss the outline and intervention of your work in a presentatation lasting no longer than 8 minutes.
  2. Published component (1200 word report which should also include images, illustrations, and other supplementary material)
  3. The Basics:plan must be based on original research
  4. Basis for all your assessments for the module
  5. Provide original data and analysis
  6. Need to contextualise with reading


Tutor Answer

School: Duke University

Hello, attached is the completed paper. Kindly check it, and let me know in case of any issue


Digital managerial strategy




Executive Summary
Telegraph media group, a UK based Media company, and a subsidiary of Press Holdings
are struggling to stay afloat, amid an ever-changing business environment. The business
environment in the UK and in other parts of the globe is slightly shaky, uncertain and
everchanging. While Brexit has a minimal effect on the Media companies, the ever-changing
economic, social, political and technological factors globally poses a great challenge to Media
companies such as the Telegraph media group. This organization must, for instance, come into
terms that Print media advertising is no longer lucrative and a significant number of people
prefer reading newspapers online, rather than buying the physical copies.
The Company CEO Nick Hugh has made serious steps in addressing the challenge
brought about by the ever-changing business environment. For instance, he has created a digital
strategy which he hopes would help the company slowly adapt to the digital world. Sadly, the
strategy has not yet borne significant fruits, and the company is experiencing dwindling
revenues. As of 2018, the company had 363,183 newspapers in circulation globally. In 2017, the
company experienced a reduction in Pre-exceptionals operating profit to £21m from £32.5m
recorded in 2016. For the same period, revenue for print advertisement plunged by 9% compared
to 2016 (Johnston, 2018). Considering all these challenges, there is a need to create a digital
strategy that will help this firm to adapt to the digital world, and address challenges currently
facing its operations.
Situational Analysis
Telegraph media group is struggling to stay afloat, following a sharp decline in its
revenue. As a result, the company is undergoing a major restructuring, with the hope that it will



be able to adapt to the digital world. Pre-exceptionals operating profit went down to £21m in
2017, from £32.5m in 2016, an indication that the growth in digital media is having a toll on the
traditional print media (Telegraph Media Group Ltd, 2017). The company also experienced a
decline in revenue to £285.7m in 2017, which was a £17.5m decline from the previous...

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