Business Finance
BUS 499 Strategic Audit: Ford Motor Company vs General Motors

Question Description

The strategic audit system is a diagnostic tool to pinpoint an organization’s strengths and weaknesses. Use the Strategic Analysis Framework and other tools in order to conduct a strategic audit. You might consider using a SWOT analysis for both companies to analyze each of their situations. For this assignment, a mini strategic audit will be conducted for two companies with an overall goal to compare how each company differs in the strategy management and implementation, while identifying the importance of strategic management.

Conduct a Strategic Audit on two companies of your choice that are within the same industry. During this audit, you will be comparing each company, to do so be sure to create a SWOT analysis for each company.

In addition, visit each company’s website and conduct research to identify key strategies that each company has.

List a brief introduction of each company, to include the Mission Statement and compare key aspects of each company.

Be sure to include the concepts identified in the readings for this week's topics.

The requirements below must be met for your paper to be accepted and graded:

Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.Use font size 12 and 1” margins.Include cover page and reference page.At least 80% of your paper must be original content/writing.No more than 20% of your content/information may come from references.Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style. References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writin

Final Answer

Attached.

Running head: FORD MOTOR COMPANY VS GENERAL MOTORS

Ford Motor Company vs General Motors
Student’s name
Course Title
Instructor
Date of Submission

1

FORD MOTOR COMPANY VS GENERAL MOTORS

2

Ford Motor Company vs General Motors
Strategic audit between Ford Motor Company and General Motors
This paper will mainly discuss the strategic review between the above two companies in
the automotive industry in the United States of America. A thorough comparison between the
two companies will help achieve the objectives of this paper. Among the areas of comparison
include:
i.

Brief introduction of each company

ii.

Mission

iii.

SWOT analysis

iv.

Key strategies applied by each company

v.

Key aspects of each company

Ford Motor Company
Ford Motor Company is a multinational company that specializes in the manufacturing of
motor vehicles. Its headquarters is in Dearborn, Michigan in the United States. This company
came to life in the year 1903 by Henry Ford. Today, Ford sells both commercial and most
luxurious vehicles. The commercial vehicles are channeled through the Ford brand while the
luxury cars are under the Lincoln brand. Ford’s belief is (as written on their official website):
Freedom of movement drives human progress. They aspire to be the most trusted company
designing smart vehicles for a smar...

University of Virginia

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