Read the Benefits tab and then view some product placement examples from recent movies and television shows (prime time TV, game shows, and talk shows). For two specific examples, describe the relationship between the product and the movie/TV show in which it appears. Specifically, do you think there is a particular reason why those products were placed in those specific movies/shows OR do the examples you selected seem arbitrary and based purely on maximum product exposure?
If EDS decided to use product placement to display its brand and communicate its core message, discuss what particular movie/show you think would provide a good fit and in what way it should be used. For information on what EDS is, view the following videos for their commercials: