(See DOCX)Don't have the time to finish this assignment with my other classes. Need complete by Jan 21 at 11:59pm PSTThank You

Review the article below by Rebecca Thomas from way back in 2002.This week you are studying the concept of "elasticity." How do you think retailers or sellers could use the concepts of "elasticity" in order to stimulate pre-Holiday sales and or regular sales throughout the rest of this year in 2018 especially given the current state of the economy which is certainly not very strong with an unemployment rate of 23%, $20 trillion in national debt and going higher, the Fed. raising interest rates at a time when rates should be lowered or kept the same and with 93,000,000 Americans unemployed when the discouraged worker is considered. Not to mention millions of consumers have maxed out their credit lines and retailers are closing their locations nationally by the thousands.The recent holiday season of 2017 was very successful however now we are seeing many companies begin additional store closings.Welcome to the real economy in 2018 that the government does not like to face.Consumer confidence is not very robust, households are facing higher levels of unemployment and debt balances.The jobs that are being created are minimum wage jobs of very low wage jobs with few benefits. Many retail establishments are shutting their doors. Major chains such as Wal-Mart are closing stores that are not meeting profit objectives. They are closing over 60 Sam's warehouse stores.Retailers are witnessing decreasing sales and several years ago several long established firms such as Mervyn’s, Comp USA and many others have closed their doors. Payless Shoes just declared bankruptcy and closed over 400 stores.So given the current economic scenario how could retailers use “elasticity” theories to take steps to try to increase sales the rest of the year and the 2018 holiday season or perhaps just keep sales from declining.What variables would they have to consider in this strategy? ( ie: Price cuts may not always "take!")( Note: you should consider the current state of the economy and variables.....very high unemployment, consumer disposable income is down, level of consumer debt has increased dramatically in recent years, inflation in key sectors such as food, health care, until recently energy and the cost of living has been increasing which indicates inflationary pressures. Look at the types of jobs that are being created, cost of borrowing and credit availability. Many households have used up all their credit lines!only needs to be 2 paragraphs

For Milestone Two, you will submit a draft of the Risk Analysis section (III) and the Risk Management Strategies section (IV) of the final project. You will analyze the different risks that the company faces and the impact of these risks in regard to the company's environment. Additionally, you will recommend risk management techniques that minimize the risk and maximize the return for the company.For additional details, please refer to the following documents:Milestone Two Guidelines and RubricFinal Project Guidelines and RubricActually, I did my first paper about this instructions and my tutor thought there are some problems and I I paraphrased his comments below：Instructor FeedbackRisk Management Strategies: Technique: You've presented a lot of thoughtful information on IBM but have not dedicated enough focus to the subject of risk management strategies to earn points for this section. You need to take the the risks identified earlier in your paper and relate them to the four approaches for risk management; avoidance, reduction, transfer, and retention. Talk about the thought process behind each of these strategies and how you can apply them each to a risk facing IBM. Show how each of these would be the most appropriate for the specific risk and then talk about the pros and cons of the effectiveness. As an example transfer of risk is usually done though some sort of insurance where the cost and counterparty risk must also be acceptable. Risk Management Strategies: Maximizing: See note above. Risk Management Strategies: Effectiveness: See note above.Articulation of Response: When construction your papers make sure to open and consult the grading rubric. I would very strongly suggest you make a heading for a section out of you paper match each of the rubric sections and then address the information in that section in that order. I hope you can make adjustment following the feedback and give me the new paper. Do not change the IBM company. I need this topic.