Running head: WEBSITE DESIGN
THE CRO AND LPO HASHTAG ANALYTICS
The CRO and LPO hashtag analytics
According to various researches and studies, the #CRO and #LPO are critical elements
evident in social media platforms like Twitter that play a vital role in online marketing. Just to
mention, both include various actions on webpages that are meant for marketing purposes.
Important to note, well designed and modified webpages play a critical role in attracting more
visitors who are in turn converted into customers before they leave the webpage ("Hashtag and
Landing Page - B2B Marketing Zone", 2019). In other terms, Conversion Rate Optimization
(CRO) is the process of enabling people to take action immediately they visit a given website.
Using the CRO strategy, a business is likely to increase the number of customers and optimize
their values. On the other hand, Landing Page Optimization (LPO) is a section or part of the
internet marketing technique. It entails the magnification and decoration of various webpages to
attract more customers at the end of the day. Its major agenda for the LPO is to achieve a specific
objective in terms of the quantity and quality of the visitor's response. In this essay, insights of
various articles on the #CRO and #LPO will be critically analyzed.
Fast forward, various researches indicate that the Conversion Rate Optimization is a vital
element that promotes product marketing to a very great extent. Since the technique categorically
deals with the online marketing of items, it's essential to make all online marketing platforms
appealing and attractive. By doing so, more customers will be attracted to certain websites more
than others (Bullock, 2019). For the #CRO the webpage must attain certain given conditions to
optimize its objectives. However, most of the conditions to be attained in this context are majorly
aimed at making the website look appealing and attractive. Consequently, this will enable the site
to attain popularity and fame.