Rasmussen College lmprove landing page optimization tactics

timer Asked: Mar 6th, 2019
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Question Description

After analyzing the data from various reports, the next step is to take actionable measures on your Web site.

Use the Internet to research the following hashtags:

  • #CRO-the hashtag for conversion rate optimization (CRO)
  • #LPO-the hashtag for landing page optimization (LPO)

Then perform a search on Twitter.com (or complete a general internet search if you do not have Twitter) for the #CRO and #LPO hashtags and complete the following:

  • Select one article each about CRO and LPO from the search results obtained on Twitter.com.

In a 3 - 4 page paper, address the following:

  • Select an article each about CRO and LPO from the search results obtained on Twitter.com.
  • Summarize the information presented in each of the articles you selected.
  • Summarize the insights you gained about CRO and LPO on the basis of the article you selected.
  • Create a scenario within which you can apply some of the knowledge you gained on CRO and LPO.
  • Compare and contrast CRO and LPO
  • Provide appropriate examples and scholarly references that substantiate the insights gained on the CRO and LPO.


Landing Page Optimization Power Point Presentation

Using the information provided by the different Google Analytics reports, create a 3-5 SLIDE POWERPOINT presentation to include the following:

  • Explain how best to perform landing page optimization tactics.
    • For example, this could be through the use of the Google Web site Optimizer tool or other landing page strategies. Provide at least five strategies.
  • Identify at least two competitors and describe how these changes will provide the selected client with an advantage over these competitors.
  • Produce a list of at least 10 keywords that the landing page should contain to improve optimization.
  • Discuss how this optimization may vary for a different target audience.
  • Provide specific examples of how best to perform optimization tactics.
    • For example, take one page on a Web site, make a slight alteration and present the page to users doing a 50/50 split-50 percent view the control page and 50 percent view the altered page.

Tutor Answer

School: UT Austin


Running head: WEBSITE DESIGN


The CRO and LPO hashtag analytics
According to various researches and studies, the #CRO and #LPO are critical elements
evident in social media platforms like Twitter that play a vital role in online marketing. Just to
mention, both include various actions on webpages that are meant for marketing purposes.
Important to note, well designed and modified webpages play a critical role in attracting more
visitors who are in turn converted into customers before they leave the webpage ("Hashtag and
Landing Page - B2B Marketing Zone", 2019). In other terms, Conversion Rate Optimization
(CRO) is the process of enabling people to take action immediately they visit a given website.
Using the CRO strategy, a business is likely to increase the number of customers and optimize
their values. On the other hand, Landing Page Optimization (LPO) is a section or part of the
internet marketing technique. It entails the magnification and decoration of various webpages to
attract more customers at the end of the day. Its major agenda for the LPO is to achieve a specific
objective in terms of the quantity and quality of the visitor's response. In this essay, insights of
various articles on the #CRO and #LPO will be critically analyzed.
Fast forward, various researches indicate that the Conversion Rate Optimization is a vital
element that promotes product marketing to a very great extent. Since the technique categorically
deals with the online marketing of items, it's essential to make all online marketing platforms
appealing and attractive. By doing so, more customers will be attracted to certain websites more
than others (Bullock, 2019). For the #CRO the webpage must attain certain given conditions to
optimize its objectives. However, most of the conditions to be attained in this context are majorly
aimed at making the website look appealing and attractive. Consequently, this will enable the site
to attain popularity and fame.

Various sc...

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