Conduct Strategic Evaluation of Ionis Pharmaceuticals

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timer Asked: Mar 6th, 2019
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Question Description

·Evaluate potential business level strategies for the organization.

·Assess potential corporate level strategies for the organization.

·Assess potential global strategies for the organization.

·Recommend a strategy or combination of strategies the organization should implement, and include a rationale for that recommendation.

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CASIMIR
School: UCLA

Here you go. In case of any further inputs, please let me know.All the best!I appreciate working with you!

Running head: STRATEGIC EVALUATION

Strategic Evaluation
Name
Course
Professor
Date

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STRATEGIC EVALUATION

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Strategic Evaluation

Business level strategies
Business level strategies emphasize the attainment of market share as well as the
intricacies of customer satisfaction. These strategies look to position the organization
correctly to attain a competitive advantage over the market rivals and competition as well as
to stay abreast of market and industry trends and technological advancements. Essentially, the
strategies look to improve customer satisfaction through response to their respective needs as
well as they look to increase the profit margins ultimately. Ionis Pharmaceuticals are poised
to exploit the two most viable business-level strategies, being cost leadership and
differentiation.
Cost leadership and differentiation
Cost leadership refers to the employment of aggressive tactics of winning over clients
and customers and looking to command a better market share through the application of these
methods. For instance, competitive pricing is a method that is applicable in the
pharmaceutical industry in endearing clients towards a company's product. Being a pioneer
player in the antisense therapy sphere, Ionis Pharmaceuticals applies the strategy of cost
leadership to win over customers. Because the company has a vast investment in
infrastructure, structures, and systems, they can cut on their prices so that they gain favour in
the eyes of the market (Phaal et al, 2015).
Differentiation, on the other hand, refers to the process of adding value ...

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Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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