BUS499 Strayer University Tesla, Inc Presentation

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Consider the corporation you have selected to use in your first three assignments. Identify one of the firm’s major competitors that you would consider working for.

Research the corporation on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

You will do a 15 minutes presentation to the Board of Directors of the corporation. Develop an eight to twelve slide PowerPoint presentation with speaker notes or record a video based upon Assignments 1 through 4. You may choose to compare your chosen corporation to a major competitor with whom you would like to work. You will make recommendations to the Board of Directors based upon your analysis and decision on why the corporation remains or is not a good fit for you.

Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success as a competitive employer in the industry.

Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

Develop an executive level Power Point presentation with 8 -12 slides with speaker notes and appropriate graphics or professional video.

Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.

Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

References must be submitted on a Works Cited page using SWS format. This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

The specific course learning outcomes associated with this assignment are:

  • Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.
  • Identify how the six segments of the general environment affect an industry and its firms.
  • Identify the five forces of competition.
  • Analyze the external environment for opportunities and threats that impact the firm.
  • Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.
  • Identify various levels and types of strategy in a firm.
  • Assess the ethical implications related to strategic decisions.
  • Predict ways in which corporate governance will affect strategic decisions.
  • Assess the relationship between strategy and organizational structure.
  • Use technology and information resources to research issues in business administration.
  • Write clearly and concisely about business administration using proper writing mechanics.

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How to Use This Template  Each slide needed in your submission is provided in this template.  Do not add slides  Do not delete slides (except the “How to Use This Template” slide)  Replace the “blue” font on each slide with your presentation content  Change all font to black  Use bullet points on the slides  Do not type every word you plan to say on the slide  Enter the text/transcript of your talk in the speaker notes section  The speaker notes section is the gray area below each slide  Do not enter your speaker notes in comment boxes  Do not include audio or video clips  Delete this slide before submitting your assignment Assignment 4 Insert Student’s Name Here Firm’s Name  Impacts on  Impact of Company’s Mission on Success  insert a bullet or two describing the mission’s impact to overall competitive success  Impact of Company’s Vision on Success  insert a bullet or two describing the vision’s impact to overall competitive success  Impact of Stakeholders on Success  insert a bullet or two describing the impact of stakeholders to overall competitive success SWOT Analysis Strategy  Strengths and Opportunities  Insert a bullet describing the strategy to capitalize on strengths and opportunities  Insert another bullet describing the strategy to capitalize on strengths and opportunities SWOT Analysis Strategy  Weaknesses and Threats  Insert a bullet describing the strategy to minimize weaknesses and threats  Insert another bullet describing the strategy to minimize weaknesses and threats Competitiveness Strategy  Competitiveness  1st bullet point of levels and types of strategies to maximize competitiveness  2nd bullet point of levels and types of strategies to maximize competitiveness Profitability Strategy  Profitability  1st bullet point of levels and types of strategies to maximize profitability  2nd bullet point of levels and types of strategies to maximize profitability Communications Plan  Competitiveness Strategies  1st bullet point on the plan to communicate the competitiveness strategies to stakeholders  2nd bullet point on the plan to communicate the competitiveness strategies to stakeholders Communications Plan  Profitability Strategies  1st bullet point on the plan to communicate the profitability strategies to stakeholders  2nd bullet point on the plan to communicate the profitability strategies to stakeholders Corporate Social Responsibility  Responsible (ethical) corporate citizen  1st bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example  2nd bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example  Impact of efforts on company’s bottom line  1st bullet point on the impact the efforts have on the company’s bottom line – specific example  2nd bullet point on the impact the efforts have on the company’s bottom line – specific example References  Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.  Insert second source  Insert third source  Insert any additional sources Running Head: BUSINESS AND COOPERATE LEVEL STRATEGIES Week 8 Assignment 3 Eric T Smith Strayer University BUS499: Business Administration Capstone Dr. Grizzell February 24, 2019 1 BUSINESS AND COOPERATE LEVEL STRATEGIES Week 8 Assignment 3 Introduction Every business organization has to set the business and cooperate strategies that it will use (Tajistu, 2018). This is an important decision since it will set the business tone for either succeeding or failing in the market. These strategies are so important that some of the companies hire experts to analyze the business and cooperate level strategies on their behalf (Tajistu, 2018). Before the decision to decide on the type of strategies that a business organization has to adopt is made, it has to first understand the competition in the market and the type of strategies used by the other organizations. Once the organization has been able to set the right strategies, it will be guaranteed to establish a successful firm. Analyze the business-level strategies for the corporation Every business organization has ways that it differentiates itself from the competitors in the market. This helps the cooperation to earn its margins as well as defining its revenues. Business strategies are also used as the high plan for many businesses to achieve their goals and objectives (Yamazaki, 2018). An organization has to set well formulated business strategies if it has to achieve a strong performance financially, a strong position that is competitive which will lead to the corporate’s business growth, otherwise the cooperation will fail. Every company has to regularly change its business strategies if it has to competitively stay in the market (Yamazaki, 2018). The Toyota Company, just like any other cooperate in the world depends on its own business strategies that keep it competing healthy in the market. The cooperation since its formation, has BUSINESS AND COOPERATE LEVEL STRATEGIES adopted many strategies which often change over time. According to Porter’s five forces, the business is faced with numerous opportunities in the market as well as the challenges (Coup, 1999). The power of new competitors in the market, introduction of new substitutes, both the consumer's and the supplier's power and new entrants in the market has created tension to the company which has made the Toyota Company to adopt new and more promising business strategies. Some of the top business strategies that Toyota has adopted include the following; Toyota is one of the most leading dealers of automobiles and spares in Japan. One of the reasons why this cooperate has managed to stay in the market is creation of very innovative cars and investing in advertisement (Jurevicious, 2019). Research has shown that the company spends a lot of billion dollars just for advertisement every single year. The company had also built its reputation by being able to build classic cars at customer affordable prices (Yamazaki, 2018). The company has reduced its prices when compared to other competitors in automobiles and spares. Many of the competitors in this industry belief in profit that is based on the following formula, cost + profit = selling price while Toyota company uses a slight different approach which is based on the following formula, price-cost=profit (Tajistu, 2018). This strategy has really made Toyota to attract more customers than its competitors. The second business strategy for the TOYOTA Company is the solid foundation that the company has laid over the years it has been in operation. The company has build a strong foundation by reinforcing their systems with the customers' point of view. The company has been able to achieve this by doing a thorough analysis of the major causes of inconveniences especially on the design stage. This is usually the mark of quality for any organization. By doing such analysis, the company is painstakingly getting a more advanced design quality. The Company’s introduction of the inline BUSINESS AND COOPERATE LEVEL STRATEGIES dimensions has enabled it to do a much better analysis for their manufacturing lines (Tajistu, 2018). The Company has been able to achieve this through the introduction of team-leader structure which deals with the training of human resource production which enhances process assembly fabrication. The Company has also been able to set a solid foundation by developing suppliers' collaboration. Such collaboration will help the Company avoid gratification by using the initiatives from the suppliers as the starting point for enhancement of quality efforts. The second business strategy for the Toyota Company is the growth philosophy. Toyota has been dealing with different lines of production such as product and supply, advanced technology strategies, sales and marketing as well as improvement of a high variety of products. The incorporation of technology, as the company believes, lies in the heart of the Company’s competitiveness. To achieve this, the company is spending a lot in human training since it’s a key part in manufacturing (Yamazaki, 2018). When the training is done, the employees acquire the required knowledge and skills that helps them in the production, development and sales. Lastly, the Company is also facilitating its employees in a bid to ensure that they embrace the “Toyota culture” (Tajistu, 2018). The next business level strategy for this company is the introduction of technology in their operations. Toyota has been able to design hybrid conservative vehicles, plug in hybrid vehicles, battery electric vehicles and fuel cell hybrid vehicles from its extensive use and development of technology. The use of technology has enabled the strategy of sustainable mobility as the company has been able to integrate some aspects such as integration of any partnerships that can bring the advanced Company’s technologies to the market, the energy that is essential in BUSINESS AND COOPERATE LEVEL STRATEGIES powering the technology, the atmosphere at which the technology based products will operate and the whole life cycle of the products and technologies used from the time of production, operation to the time that the products get recycled back to the market. Training is another business level strategy that the Toyota Company has been applying for several years. Any planning stage that is well strategist guarantees a production of a defect free products. With this strategy, Toyota has been able to design excellence especially in the automobile industry (Coup, 1999). The use of technical advances such as Computer Aided Designs has enabled Toyota designers to design and transform their products easily. Justify your opinion The Toyota Company has been able to make a good choice in adopting the business level strategies that have been discussed in this paper. This is because every challenge that the company has faced has successfully been dealt with. It has also been able to identify any problems that may befall the company and immediate solutions provided hence making the company to favorably compete in the automobile industry. Analyze the corporate-level strategies for the corporation Corporate level strategies for the Toyota Company will involve analysis of the scope and aim of the organization, the environment that the company is operating at, the nature of the Companies business, the competition that the company faces and its position in the market place (Jurevicious, 2019). Business plans and corporate planning are the two major building blocks for implementation of a cooperate strategy. The management culture of Toyota has transformed its internal business swiftly into a world leadership. The introduction of 'Just in time production' and BUSINESS AND COOPERATE LEVEL STRATEGIES 'Jikonda' really boosted the success. Toyota has been able to use 'Jikonda' to prevent defects from spreading from one machine to the other. The Company is able to detect any unexpected quality during production rather than detecting it at the end of the production (Tajistu, 2018). The principle of ' Just in time production' ensures that the Company’s production parts are ready just incase they are needed. This ensures that the production process is continuous. Another cooperate strategy that Toyota has been able to employ is the use of the A3 strategy by the managers. These strategy uses a mechanism in which the managers are able to mentor others in aspects such as scientific thinking and root- cause analysis. This strategy helps the company to achieve productive dialogue since people can learn from others. The strategy also builds opportunities that are structured and enables people to learn through experience, mistakes and trial and error based plan. Every culture and custom of different communities are regarded by this company. Through this strategy, Toyota respects the rule of law for every community and nation. This strategy has made its vehicles to be perceived as a sign of luxury, comfort and reliability thus a large number of customers. The last cooperate strategy that this company uses is based on its culture and the impacts it has on the current situation. Research from the company’s website shows that the Toyota culture is based on the following five principles. The first principle is that the company’s managers are not bosses in the organization but offer any assistance that may be required by the employees. The second principle is that the company does not only focus on making its products but also on the process of producing the products. The company’s management believes in production of better cars rather than just producing cars. The next principle that drives the Toyota culture is that competition does not only involve competing with others, but also improving Toyota products in a self critical manner. The next BUSINESS AND COOPERATE LEVEL STRATEGIES principle that the organization believes in is training the best people since they understand that quality people make quality products. Finally, the company believes in striving for continuous success always. It believes that every process can be improved since no process can be declared perfect. Justify your opinion The cooperate strategies that have been used by the Toyota Company is a good choice. The company has been able to apply this strategies to command a large portion in the automobile industry. It has also ensured a continuous success for the Company. Analyze the competitive environment to determine the corporation's most significant competitor. An organization should have the ability to use its available resources and innovative strategies to ensure that it stands out in the market. Toyota has been in the market for quite a long time and it’s among the most competitive companies in the world. Just like any other industry, the automobile industry has also competitors who really challenge the Toyota Company. Some of the competing firms include Ford, VW, Hyundai, General Motors, Maruti Suzuki and FCA. The strategies that the competitors use include the following; Ford Company. This company deals with global marketing, manufacturing, servicing of new vehicles as well as designing of automobile parts. The company has been able to survive in the market by offering high quality products which gives a big challenge to the Toyota Company. Its long dominance in the industry has given it power to establish itself in the market. BUSINESS AND COOPERATE LEVEL STRATEGIES VW The company has made a successful return since 2015 diesel scandal and has been able to compete favorably in the market. Some of the strategies that has helped this company to succeed include a strong financial position, a large product portfolio and a brand image. Hyundai This is yet another Toyota competitor. The company deals with production of automobiles on the Asian market. It produces passenger cars, SUVs and other luxury cars such as the Kia brand (Jurevicious, 2019). The extensive use of technology, its brand image and the large manufacturing plant that the company owns are among the many key strategies for its success. General Motors. This company was incorporated by the Delaware Cooperation in 2009. Some of the factors that has enabled it to offer such a competitive challenge include a strong sales of the Cadillac, Baojun and SUV vehicles as well as a positive growth of the Chevrolet Vehicles. Which company you think is most likely to be successful in the long term. Justify your choice. The company that is likely to succeed in automobile industry in the long term is the Hyundai Company. This is due to the increased use of technology that the company has been able to integrate in its production. Its brand image will also be likely to attract a large number of customers in the future. Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets BUSINESS AND COOPERATE LEVEL STRATEGIES Most companies in the automobile industry have been trying to use technology in their operations and also trying to maximize their sales. Use of technology is important in both slow and high cycle markets hence there will be no any significant changes if the strategies are applied in both market cycles. References Tajitsu N. & Shiraki M., “Toyota plan to expand production, shrink cost of hydrogen fuel cell vehicles.” Reuters. (2018, July 26th.) retrieved from: https://www.reuters.com/article/us-toyota-hydrogen/toyota-plans-to-expandproduction-shrink-cost-of-hydrogen-fuel-cell-vehiclesidUSKBN1KG0Y0?feedType=RSS&feedName=businessNews&utm_source=dlvr.it&utm_ medium=twitter Yamazaki, D., Mori, A., & Murase, E. (2018). The development of a new V6 3.5 L turbocharged gasoline engine (No. 2018-01-0366). SAE Technical Paper. Nkomo, T. (2013). Analysis of Toyota Motor Corporation. Diamond, D. (2009). The impact of government incentives for hybrid-electric vehicles: Evidence from US states. Energy Policy, 37(3), 972-983. Toyota Motors Corporation. Advanced Technology Media Briefing, (2019). Retrieved from: https://www.toyota-global.com/innovation/safety_technology/media_tour2013/ Coup, D. (1999). Toyota's approach to alternative technology vehicles: The power of diversification strategies. Corporate Environmental Strategy, 6(3), 258-269. BUSINESS AND COOPERATE LEVEL STRATEGIES Motor Plus Engine. Double power for smart operation. (2019). Retrieved from: https://www.toyota-global.com/innovation/environmental_technology/hybrid/ Essays, UK. (November 2018). Factors influencing the business environment of Toyota. Retrieved from https://www.ukessays.com/essays/marketing/factors-influencing-thebusiness-environment-of-toyota-marketing-essay.php?vref=1 Jurevicius O. (2019, January 10th). A SWOT analysis of Toyota (6 Key Strengths in 2019). Retrieved from: https://www.strategicmanagementinsight.com/swot-analyses/toyotaswot-analysis.html Interbrand. (2018) Retrieved from: https://www.interbrand.com/best-brands/best-globalbrands/2014/ranking/ Lincoln, J. R., Ahmadjian, C. L., & Mason, E. (1998). Organizational learning and purchase-supply relations in Japan: Hitachi, Matsushita, and Toyota compared. California Management Review, 40(3), 241-264. Ghemawat, P. (2005). Regional strategies for global leadership. Harvard business review, 83(12), 98. Abhijeet, P. (2018). Toyota Competitors. Cheshnotes. Retrieved from: https://www.cheshnotes.com/2018/07/competitors-of-toyota.com Running Head: EXTERNAL AND INTERNAL ENVIRONMENTS Week 6 Assignment 2 Eric T Smith Strayer University BUS499: Business Administration Capstone Dr. Grizzell February 10, 2019 1 EXTERNAL AND INTERNAL ENVIRONMENTS 2 Week 6 Assignment 2 It comes as an inordinate concern that corporations in contemporary environments have high chances of success following a close coverage of the external and internal factors of the environment that govern corporations worldwide. It proves an imperative step for corporations to understand factors such as forces of competition, their own strengths and weaknesses and from them, they can understand how best they can work to address such forces while bettering their culture and values for the good of the corporation. This essay analyzes the business environment of Toyota Motors considering its strengths and weaknesses, as well as the strategies, fit for the corporation for a stable growth while superintending the forces of competition that has a direct or indirect influence on Toyota Motors. General Environment Toyota Motors Corporation is an international Japanese automotive producer listed largest in Japan by revenue as well as market capitalization. It has been defined as the world leader in the production and auction of Hybrid electric vehicles. This automotive giant like all other corporations is affected by diverse business environments that determine the operationally of the company as well as the profitability and expansion of the corporation. Economic environment The economic environment of any organization involves factors such as global inflation rates, labor wage rates, government intrusions, economic progress rates et cetera. For Toyota Motors, it is crucial to note that they received a levy incentive to construct hybrid vehicles which operate on clean fuel. As such, the corporation attained a heightened parity for its hybrid EXTERNAL AND INTERNAL ENVIRONMENTS procurements for its customers. As such, this has become advantageous from all entities in a business society. The corporation heightened their sales rates while reducing their product’s contribution to environmental pollution. Also, affordance of the Toyota models is enhanced as the hybrid models are available at affordable rates worldwide (Diamond 2009). Technological environment Apart from environmental technology much dealt on this paper, Toyota Motors have indulged in the technology that upholds the safety of the people driving Toyota cars. It has remained its mission to produce cars that have zero casualties in cases of accidents. These include innovative driving sustenance systems where the workloads of drivers get reduced and the Cooperative-adaptive Cruise Control which allows drivers to wirelessly communicate with other drivers on the road thus maintaining safe lane regulations (Advanced Technology Media Briefing,” 2019). Five Forces of Competition Competition from established rivals With much focus on unique models such as the hybrids, SUVs, 4WDs, and others, Toyota Motors have managed to remain a top-notch corporation amid the set competition from other organizations such as the BMW. Much of Toyota’s success can be attributed to their marketing strategies as well as their technological innovations. They have also maintained their number one position among their competitors by maintaining a positive brand image as well as recommendable human resources (Fane et al, 2003). Buyer bargaining power 3 EXTERNAL AND INTERNAL ENVIRONMENTS 4 It is clear that the buyers of Toyota cars are the main driving force for this corporation through the amount of revenue generated. For example, buyers can select other cars from other corporations thus lowering the revenues that Toyota makes. Such reactions may arise due to a lack of proper information from Toyota. Also, Toyota rivals might exaggerate their product’s information thus affecting buyer preferences. In the real sense, Toyota products are way much appreciated by buyers all over the world and thus making their bargaining power undisputed. Future Improvements As reported to Reuters, Toyota is focused on manufacturing vehicles operated on hydrogen fuel cells that will enhance the mass passenger vehicles, run on lowered power consumption as well as being sold at affordable prices. This future prospect is expected to kick in in 2020 (Naomi & Shiraki). It is also the goal projection of Toyota motors to advance a 2-liter TNGA-constructed powertrain transmission which is designated to better driving as well as reducing carbon emission. It is projected that Toyota’s intentions to install TNGA on 80% of their productions by the culmination of 2023 (Yamazaki, Mori & Murase 2018). External Threats and Opportunities External threats Economy stability is the main threat to this corporation. Economic recessions have affected the sales of Toyota products all over the globe especially in the Americas. Private cars are in many parts of the world considered as luxuries that when in some economic depressions, people choose to use their money on other important aspects of life such as shelter, food, and EXTERNAL AND INTERNAL ENVIRONMENTS 5 clothing instead of purchasing personal vehicles. As such, Toyota Corporation feels this effect as their sales become limited to those who can afford this luxury (Nkomo 2013). Opportunities As Toyota Motors have indulged in depth on the production of hybrid eco-friendly cars that are sociable to the environment, they have invested in affordable energy sources following the rising rates for petroleum products. This step comes as an opportunity for the corporation as they are winning buyers over as their hybrid vehicles are not expensive and can be afforded globally. Another advantage to these hybrid products is the fact that they are efficient in operations as well as better and luxurious driving mechanisms that are characterized by rapid acceleration, simplified braking and easy recharging (“Motor Plus Engine. Double power for smart operation,” 2019). Another opportunity the corporation holds is the power to seize the urban influential markets. The corporation has at recent times manufactured models that are specifically designed to suit the youth markets. Models such as the Toyota Aygo is one of these brands. On the same point, Toyota Motors have enabled credit assistance among other marketing strategies that enable the youth in the purchase of their vehicles. This credit plan is an opportunity as other competitors have failed in initiating it. Threats and Opportunities strategies Providing youth with flexible credit plans has been a great strategy for Toyota. This strategy has been beneficial in increasing the sales of its productions at a high frequency. There is also a heartening stratagem to this corporation to continue in producing eco-friendly hybrids EXTERNAL AND INTERNAL ENVIRONMENTS for the sake of humanity’s future. To progress its sales capacity, Toyota should strategize on lowering its rates on these hybrids and gradually eliminating its production of petroleum engine vehicles. As such, the ongoing effects will preserve Toyota’s position as the world’s top car manufacturers. Looking on the threat from economic unpredictability, Toyota Motors must bid its clienteles with better credit plans with a longer imbursement period, expressly in such dreadful times. As such, they would assure that their clienteles are able to afford these products even when their economic conditions do not allow for such expenditures. Strengths and Weaknesses Strengths Ovidijus Jurevicius provides insights about the strengths and weaknesses of Toyota Motors in the format of a SWOT analysis. In his exertion, it is declared that Toyota Motors is marked the foremost car company in fabricating more than ten million automobiles in a single year. This achievement among many strengths has turned Toyota Motors the most appreciated company in the world esteemed at 50.291 billion USD. The key strength associated with Toyota Motors is its innovative culture. Toyota Motors have maneuvered their goals in being the leading producer of great vehicles thus leading in the automotive industry. This achievement is made possible by having a high-tech research facility system totaling to 15 research stations that work envisioned at producing environmentally friendly and operational efficiency vehicles for their customers (Jurevicius 2019). 6 EXTERNAL AND INTERNAL ENVIRONMENTS 7 Another strength associated with Toyota Motors is its popularity in the world. Constantly since 1937, after Toyota’s incorporation, Toyota Motors has preserved a popular position among its contestants. Toyota brand is classified 7th in the world with no other adjacent competitor in the industry. Conferring from Interbrand, Mercedes Benz follows at position 7 while BMW appears in position 13 (Interbrand). Weaknesses One of the main weakness inherent to Toyota Motors is the fact that they have depended on external suppliers for their machinery. This reliance arrays from simple chunks to the engine. As such, this reliance has decelerated the production of Toyota Motors as compared to the rate of production was the corporation producing all the spare parts itself (Lincoln, Ahmadjian & Mason 1998). Another weakness of Toyota Motors is not having total recognition in all it’s makes. At the instant, only Toyota and Lexus brands have attained a successful worldwide acknowledgment. This datum alienates Daihatsu C-HR, Camry, and Toyota-Hino among other fail to reach the popularity required to succeed in their sales. Strategy According to Jurevicius, the main strategy Toyota Motors have maintained is being and remaining the world’s innovator and producer of high-tech vehicles that are environmentally friendly. They are fixated on three chief R&D areas which are advancing on their existing models as well as producing better models compared to their contestants such as BMW, Mercedes Benz amid others (Jurevicius 2019). EXTERNAL AND INTERNAL ENVIRONMENTS Ghemawat provides a precise strategy Toyota Motors can use to promote their sales and production of their models would be to focus on promoting its unpopular brands such as the Toyota-Hino, Camry and the rest. This strategy would aid in enhancing customer preference to Toyota as well as heightening the sales of their cars (Ghemawat 2005). 8 EXTERNAL AND INTERNAL ENVIRONMENTS 9 References Tajitsu N. & Shiraki M., “Toyota plan to expand production, shrink cost of hydrogen fuel cell vehicles.” Reuters. (2018, July 26th.) retrieved from: https://www.reuters.com/article/ustoyota-hydrogen/toyota-plans-to-expand-production-shrink-cost-of-hydrogen-fuel-cellvehiclesidUSKBN1KG0Y0?feedType=RSS&feedName=businessNews&utm_source=dlvr.it&ut m_medium=twitter Yamazaki, D., Mori, A., & Murase, E. (2018). The development of a new V6 3.5 L turbocharged gasoline engine (No. 2018-01-0366). SAE Technical Paper. Nkomo, T. (2013). Analysis of Toyota Motor Corporation. Diamond, D. (2009). The impact of government incentives for hybrid-electric vehicles: Evidence from US states. Energy Policy, 37(3), 972-983. Toyota Motors Corporation. Advanced Technology Media Briefing, (2019). Retrieved from: https://www.toyota-global.com/innovation/safety_technology/media_tour2013/ Coup, D. (1999). Toyota's approach to alternative technology vehicles: The power of diversification strategies. Corporate Environmental Strategy, 6(3), 258-269. Motor Plus Engine. Double power for smart operation. (2019). Retrieved from: https://www.toyota-global.com/innovation/environmental_technology/hybrid/ EXTERNAL AND INTERNAL ENVIRONMENTS Essays, UK. (November 2018). Factors influencing the business environment of Toyota. Retrieved from https://www.ukessays.com/essays/marketing/factors-influencing-thebusiness-environment-of-toyota-marketing-essay.php?vref=1 Jurevicius O. (2019, January 10th). A SWOT analysis of Toyota (6 Key Strengths in 2019). Retrieved from: https://www.strategicmanagementinsight.com/swot-analyses/toyotaswot-analysis.html Interbrand. (2018) Retrieved from: https://www.interbrand.com/best-brands/best-globalbrands/2014/ranking/ Lincoln, J. R., Ahmadjian, C. L., & Mason, E. (1998). Organizational learning and purchasesupply relations in Japan: Hitachi, Matsushita, and Toyota compared. California Management Review, 40(3), 241-264. Ghemawat, P. (2005). Regional strategies for global leadership. Harvard business review, 83(12), 98. 10 Running head: WEEK 3 ASSIGNMENT 1 Week 3 Assignment 1 Eric T Smith Strayer University BUS499 Business Administration Capstone Dr. Brian Grizzell January 20, 2019 1 WEEK 3 ASSIGMENT 1 2 Week 3 Assignment 1 The events of globalization and the technological revolution undermined the traditional brick and mortar way of conducting business operations in corporate organizations. In addition, these developments increased competition between organizations and consequently a decline in profit margins due to increased consumer awareness. Accordingly, today firms are obliged to pursue strategic business management activities to ensure that they remain competitive in the consumer market (Hanson, Hitt, Ireland, & Hoskisson, 2016). Such models of management include the Industrial-Based Model and the Resource-Based Model. Furthermore, today organizations often review their visions and mission to align with the dynamic trends in the contemporary business world. Stakeholders in an organization also play a vital role in ensuring that the values and culture of an organization are maintained. This report will discuss the aforementioned issues in business management by reviewing the market position and performance of Toyota Motor Corporation which is leading global automotive company. Globalization Arguably, today the world is a global village due to the ease of commuting from one region to another, a phenomenon that is known as globalization (Hanson et al., 2016). Globalization may also be defined as the process through which organizations spread their business operations into other countries. Globalization is today pursued by firms since it allows for rapid vertical integration and the increase of brand equity and consumer base (Hanson et al., 2016). In addition, technology today allows an organization to run its business activities in onother countries virtually without having to physically have offices in the country. Toyota Motor Corporation has been at the forefront of globalization and internationalization through the introduction of branches in most parts of the world and this has allowed the company to achieve unprecedented growth. Today, WEEK 3 ASSIGMENT 1 3 Toyota Motor Corporation has branches in over 170 countries despite the fact that it originally founded in a small town in Japan (TOYOTA, 2019). Notably, the need to internationalize was driven by intense competition from other automotive companies such as Ford that had already internationalized and this prompted Toyota to spread its business operations to other counties of the world especially in Europe and America to retain a competitive edge in the automotive sector (Nkomo, 2013). The strategy was overly effective since it allowed the company to be among the leading car manufacturers globally rather than in Asia only. Technology Technology is today the driver of innovation and invention in production methods in what is known as the fourth industrial revolution (Schwab, 2017). The main drivers of the technological revolution have been the internet, automation, big data analytics, and the internet of things (IOT) which have continued to redefine how business operations conducted in organizations (Morden, 2017). Diffusive and Disruptive technologies have profoundly impacted production methods of automobiles in Toyota factories and continue to define the nature of business activities in Toyota Motors Corporation. For instance, the recent innovations and growth in popularity in Electronic cars has prompted Toyota motors to start the manufacture of electronic cars to compete with the other electronic automotive car makers such as Tesla and Ford (TOYOTA, 2019). In addition, the company leverages in innovations in technology on its manufacturing processes mainly through the use of robots and automation in production lines, and the use of composite materials in production. Technology is also extensively used in research and development activities in the company. For instance, testing for the safety of cars and new designs is mainly conducted through virtual simulations rather than physical crash tests which are expensive to conduct. Toyota makers also rely on internet technology to market and sell their products to consumers. Through its WEEK 3 ASSIGMENT 1 4 websites, customers have the ability to select the type of car they would want to be built and the even make an online payment (TOYOTA, 2019). This diffusive technology of e-commerce has allowed Toyota to increase its online brand presence. Industrial-Based Model An Industrial organization (IO) model may be defined as a field in economics that is concerned with the strategic management of firms, regulatory policy and competition in the consumer market (Albany.edu, 2019). The two main models of business organization are the industrial-Based model and the resource-based model (Albany.edu, 2019). The industrial organization theory argues that factors outside the organization define the strategic management operations of a business. The automotive industry is characterized by stiff competition due to a large number of car manufacturers and the small market size of car consumers. In addition, the level of consumer awareness in the industry is high and therefore car buyers have high bargaining power and this undermines the profitability of the business (Nkomo, 2013). These unfavorable external environment factors have continued to define the nature of business operations in Toyota. Similarly, car manufacturing companies competing with Toyota also have access to the resources that Toyota has and this further undermines the competitiveness of Toyota in the external market. To remain competitive in the consumer market amidst the unfavorable external market condition, Toyota motors rely on strategic and innovative management of its business operations. Resource-Based Model Unlike the Industrial-based model, the resource-based model of management which adopts an external perspective, the resource-based model adopts an internal approach and contends that the unique internal characteristics of a company define its nature of business operations and organization (Albany.edu, 2019). The internal business organization of Toyota Motors is robust WEEK 3 ASSIGMENT 1 5 due to the well-trained human personnel and experience car production. In addition, Toyota has adequate business structures and infrastructure mainly due to its large size given that it is among the leading automotive company globally (Nkomo, 2013). Toyota also has huge brand equity with Toyota cars known for their durability and relatively low costs of ownership (Nkomo, 2013). Overall, it can be argued that Toyota has a favorable internal environment owing to its sheer size and a long history of producing cars. However, like most large companies Toyota faces the risk of failing to manage its internal affairs. Nonetheless, Toyota has continued to achieve a steady growth its financial statements an indication that its internal environment continues to make it competitive. Vision A vision statement is used by companies to describe their future ambitions and objectives. As such, vision statement allows a company to align its business operation with its future goals and accordingly guarantee the success of the company in the future (Morden, 2017). The vision statement of Toyota motors corporation is ‘Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people’ (TOYOTA, 2019; n.p). In summary, the mission statement posits that the long-term aim of Toyota is to provide people with efficient mobility services. This vision has continued to influence the nature of business activities in Toyota. Mission On the other hand, a mission statement describes an organization's current state of business organization as well as its goals and objectives (Morden, 2017). Unlike a vision statement, a mission statement gives an overview of the immediate goals of an organization. The mission statement of Toyota is "To attract and attain customers with high-value products and services and WEEK 3 ASSIGMENT 1 6 the most satisfying ownership experience in America" (TOYOTA . 2019;n.p). The mission statement shows that the immediate goal of Toyota is to offer quality services to consumers. Stakeholders Stakeholders in an organization play a vital role in ensuring the overall sues of the organization. The most critical stakeholders in any business are the customers since they are the main source of revenue for a business (Morden, 2017). To customers, their main requirement from the company is the production of high-quality vehicles. Employees and stockholders are also vital in ensuring the sues of Toyota since they directly provide the resources required for the production of cars in Toyota. Employees and stockholders require that their dividend and salaries are paid on time to ensure that they perform optimally. Other minor stakeholders in Toyota are suppliers and community who also contribute to the success of Toyota. WEEK 3 ASSIGMENT 1 7 References Albany.edu. (2019). I/O Model. [online] Available at: https://www.albany.edu/faculty/es8949/bmgt481/lecture2.html/ [Accessed 21 Jan. 2019]. Hanson, D., Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016). Strategic management: Competitiveness and globalisation. Cengage AU. Morden, T. (2017). Principles of management. London: Routledge. Nkomo, T. (2013). Analysis of Toyota Motor Corporation. Schwab, K. (2017). The fourth industrial revolution. Crown Business. TOYOTA . (2019). Toyota Motor Corporation Global Website. [online] Available at: https://www.toyota-global.com [Accessed 21 Jan. 2019].
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Assignment 4
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Tesla, Inc.
 Impacts on
 Impact of Company’s Mission on Success


Tesla’s mission focuses on sustainable energy. The company produces products that
are environmentally friendly, which has strengthened its competitive advantage
over Toyota and other competitors.

 Impact of Company’s Vision on Success


Tesla’s vision drives its long-term strategy for sustainability and global leader in
electric cars.

 Impact of Stakeholders on Success


Tesla’s loyal and environmentally conscious customers have been key in driving its
growth and success in the auto industry.

SWOT Analysis Strategy
 Strengths and Opportunities
 Tesla should focus on innovation strategy to strengthen its expertise in
innovation and deliver more advanced and cheaper and sustainable model.
 Tesla should focus on growth strategies such as diversification, product
development, market development and penetration to capitalize on...


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