Description
Activity 9: Three Means of persuasion
Instructions: In class we discussed three different means of persuasion (i.e., ethos, pathos, and logos). Effective public speakers are very strategic in their use of these tactics. Your task is to identify a specific public speaker’s use of ethos, pathos and logos. For this activity, you will need to consult unit 6, 7, 8.
Take a look at this TED Talk: https://www.ted.com/talks/manoush_zomorodi_how_bor...
Based on the video that you just watched please answer the following questions:
Ethos:
(1) Please briefly define ethos
(2) Define the three dimensions (three C’s) of Credibility AND provide an example of each from the video.
Pathos:
(3) Please briefly define pathos
(4) Provide three examples of how the speaker appealed to the audiences’ and your emotions.
Logos:
(5) Please briefly define logos
(6) Identify if the speaker used either a logical fallacy or a type of evidence (i.e., example, statistic, and/or testimonial). For this part focus on discussing either logical fallacies or the different types of evidence. Regarding logical fallacies, please provide the example of the fallacy the speaker was guilty of committing and why that example is evidence of a fallacy. Regarding types of evidence, provide an example of each type of evidence the speaker used.
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Explanation & Answer
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Running Head: ACTIVITY 9
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Three Means of persuasion
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ACTIVITY 9
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Question 1
Ethos is the character of a community, culture or an era. The character is the trait of the
individual or community and can be either good or bad. These traits determine how the
community, era or culture is viewed by others. Some good characters include being honest, loyal,
respectful, and having humility. Bad characters include; being selfish, shy, pessimism, and being
lazy.
Question 2
The three dimensions of credibility are Competent, Compassionate and Confident.
If a speaker is competent, it means that he or she is sure of the topic in question and the
message is indisputable therefore the level of concentration of audience will automatically
increase due to the growing trust. For example in the video, the s...