MKT200 Post University SWOT Analysis Tesla Inc.: SWOT Analysis

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Business Finance

Post University

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For this assignment, you will conduct a SWOT Analysis for your school, a group that you are a member of, a publicly traded company, a local business, or a non-profit. See the file attached for specific directions and the grading criteria that will be used for this assignment.

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MKT200 – Principles of Marketing Written Assignment: SWOT Analysis Due: by 11:59pm EST on Sunday of Unit 1. Part A: Conduct a SWOT Analysis for your school, a group that you are a member of, a publicly traded company, a local business, or a non-profit. Use the format below to organize your thoughts. Part B: Describe what you find by relating the SWOT components to the Marketing Mix (the 4 Ps) and the 4As. These are found in your reading material. On your cover page, include your name, date, and the organization you are analyzing. You may recreate the chart above and put bullets in each box that apply to your analysis. The final product will be a paper that is 2 pages double-spaced, not including cover sheet or reference page, with 2-3 references, APA formatted. Do not count the text as one of your references, although you should list it if you quote from it. Students: Be sure to read the criteria, by which your paper/project will be evaluated, before you write, and again after you write. Evaluation Rubric for SWOT Analysis Assignment Excellent 100-90 points Very Good 89-80 points Average 79-70 points Needs Improvement
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Explanation & Answer

Attached.

Running head: TESLA INC

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Tesla Inc.: SWOT Analysis
Student’s Name
Institutional Affiliation

TESLA INC

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Tesla Inc.: SWOT Analysis

Tesla Inc. is a global juggernaut in the manufacture of electric automobiles and industrial
solar panels. Founded on the model of sustainability, the company has surpassed expectations
and become one of the most popular corporations as far as the fight against global warming is
concerned. Elon Musk is the company’s current C.E.O and one of its top brains. Despite its
recent hype and good prospects, the company still faces several challenges here and there, and its
future is yet to be positively cemented (Mangram, 2012). Therefore, a SWOT analysis would be
necessary to determine the health of both its internal and external environments, and to come up
with befitting strategies on how to take the company to the next level in terms of performance
and sustainability.

External

Internal

Positive
Strengths
• Strong leadership
• Brand recognition
• Strong sales growth
• Unique marketing strategy/dealership
• Engineering and technological
expertise
• Rapidly growing super charger
network
• Sustainable innovation
Opportunities
• Growing demand of sustainable
services and products
• Autonomous driving technology
• Large international market potential
• Tec...


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