Establishing a Strategic Partnership

Anonymous
timer Asked: Mar 6th, 2019
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Question Description

Read Case 9-1 Starbucks Takes Coffee Culture Around the World on page 300. See Attachment

Write a 700- to 1,050-word paper in which you answer the following discussion questions in detail:

  • What is the explanation for the two different market expansion strategies?
  • Should Starbucks enter the Italian coffeehouse market? Why or why not?
  • In the long run, which company is more likely to win the global "coffee war": Starbucks or McDonalds? Do you see another potential competitor? Who and why?

Utilize outside source material to support your ideas, and include analytical data specific to this study.

Cite at least three outside references in addition to your textbook.

Format your paper consistent with APA guidelines.

Submit your assignment.

Read Case 9-1 Starbucks Takes Coffee Culture Around the World on page 300.

Write a 700- to 1,050-word paper in which you answer the following discussion questions in detail:

  • What is the explanation for the two different market expansion strategies?
  • Should Starbucks enter the Italian coffeehouse market? Why or why not?
  • In the long run, which company is more likely to win the global "coffee war": Starbucks or McDonalds? Do you see another potential competitor? Who and why?

Utilize outside source material to support your ideas, and include analytical data specific to this study.


No plagiarism..

Tutor Answer

EagleEye1
School: UC Berkeley

Your assignment is complete.

Outline
1. The explanation for the two different market expansion strategies: The strategy of
Starbucks Company of offering licenses and keeping the self-owned outlets is merely
simple. This is because the company has several places in The United States that it
can access; thus it can offer resources to these places.
2. Reason why Starbucks should not enter the Italian coffeehouse market: Starbucks
should not enter the Italian market due to the unique characteristics of that Italian
market has.
3. Starbucks or McDonalds: Starbucks Company uses these different media messages to
make their company more successful and gains a competitive advantage over its
competitors. Between Starbucks and McDonalds, Starbucks is more capable of
winning the global coffee war due to its wise media messages of attracting the
customers.


Running Head: STARBUCKS COFFEE

1

Establishing a Strategic Partnership
Student’s Name
University Name
Course Name
Date

STARBUCKS COFFEE

2
Two Different Market Expansion Strategies

The strategy of Starbucks Company of offering licenses and keeping the self-owned
outlets is merely simple. This is because the company has several places in the United States that
it can access; thus it can offer resources to these places. Furthermore, the competition at these
pl...

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Review

Anonymous
Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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