Description
no plagiarism done by March 7,2019 10pm Est
Instructions: In class we discussed a range of different emotions that can be incorporated into an emotional appeal and tips for doing so effectively. For this activity, you will find an emotional appeal, identify why it is an emotional appeal, and explain whether it is effective (i.e., persuasive). Refer to class notes from Unit 7 (Pathos & Emotional Appeals) as well as the Nabi (2012) reading to help you complete this activity.
Find an example of an emotional appeal online. It may be an advertisement, commercial/video, PSA, campaign, newspaper article, etc. Based on the emotional appeal you find, address each of the following:
(1) Provide the link for the emotional appeal.
(2) In one sentence, describe the purpose of the persuasive appeal. In other words, what was the appeal trying to persuade people to do/think/believe?
(3) In one paragraph, describe the persuasive appeal in detail. (E.g., what images did it use? What words did it include?)
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Explanation & Answer
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Activity 8: Evaluating Emotional Appeals
Instructions: In class, we discussed a range of different emotions that can be incorporated into
an emotional appeal and tips for doing so effectively. For this activity, you will find an emotional
appeal, identify why it is an emotional appeal, and explain whether it is effective (i.e.,
persuasive). Refer to class notes from Unit 7(Pathos & Emotional Appeals) as well as the Nabi
(2012) reading to help you complete this activity.
Find an example of an emotional appeal online. It may be an advertisement, commercial/video,
PSA, campaign, newspaper article, etc. Based on the emotional appeal you find, address each of
the following:
1) Provide the link for the emotional appeal.
The following is a link to an emotional appeal advertisement:
https://i.pinimg.com/originals/b7/d0/0c/b7d00cad2c6c5e4bf498f0701c54cd8a.jpg
2) In one sentence, describe the purpose of the persuasive appeal. In other words, what
was the appeal trying to persuade people to do/think/believe?
The emotional appeal advert intends to persuade people and motivate them to donate money
to the UNICEF body to help the poor children in third world countries
3) In one paragraph, describe the persuasive appeal in detail. (E.g., what images did it
use? What words did it include?)
The emotional appeal ad has been designed to capture and drive the audience to act. It has
used a picture of a child...