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Marketing
Tutor: None Selected Time limit: 1 Day

You work for a cookie company that just opened and one of the issues you are experiencing and seems to be a concern is with packaging cookies is how to keep the cookie from crumbling. How could you do this without a box?

Sep 10th, 2015

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A cursory examination of the shelves in any supermarket would lead to the conclusion that there are new innovation in plastic packaging. Several biscuits including cookies that are individually packed are put in hardbacked plastic. If you haven’t seen one, imagine the mold of an iPhone (the plastic house it is put in inside the box) – it’s plastic. The one that the biscuits and cookies I mentioned put in is a lot thinner and made from different plastic.

If you have seen a single serve coffee pod, the same packaging concept can be used to pack the cookies and keep them from crumbling.


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Sep 10th, 2015

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