Market Segmentation Video Analysis

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Business Finance

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Please watch the video and share what you learned about the 4 Segmentation Categories.

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Hello there, here is the complete paper.

Running head: MARKET SEGMENTATION

Market Segmentation
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MARKET SEGMENTATION

2

Market segmentation is dividing a large group of potential customers into smaller groups
and segments basing on similarities in their traits ("Market Segmentation Theory," n.d.).
Members of these groups have similar traits and have more than one common aspect between
them. This paper, therefore, discusses the four market segmentation.
Market segmentation has four types or c...


Anonymous
Very useful material for studying!

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