Social class and income can be important predictors of purchases. For this assignment, discuss what types of purchases that each (social class and income) is most likely associated with, and what types of purchases are associated with the combination of the two. Next, find three advertisements, one each, targeting these: A specific type of social class A specific level of income The combination of an income category and social class For each ad, analyze the price of the item (e.g., high, medium, or low) being advertised and evaluate any symbolic aspects associated with the item. Identify specific visual cues in the advertisement tied to social class or income levels and describe who the marketer is targeting. Discuss whether you believe the ad is effective from a consumer behavior perspective.

Initial Postings: Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion. Also, provide a graduate-level response to each of the following questions: PMBOK has identified 10 fundamental knowledge areas you need for effective project management. Identify these knowledge areas and assess the linkages among these knowledge areas. How would you describe the culture within your last or current project?