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timer Asked: Mar 7th, 2019
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Question Description

I'm going to provide you with a book ("Made to Stick") and based on the book answer these questions :

all must be in double spaced, 12 times new roman, up to 2 pages.

  • What are the six most common principles of sticky ideas, as identified by our authors?If you pull these directly from the text—make sure to make this clear (see note at bottom of page).
  • Comment on the credibility of our authors.Given their background and experiences, do you find them to be credible sources of this information?Why or why not?
  • What’s the significance of the research described in the section on “Tappers and Listeners”?
  • Share some of the information and examples that you highlighted in your journal entries.Why do you think these examples stood out to you?
  • How do you think marketers or “potential marketers” can use the information in this book?
  • Would you recommend this book to a friend, colleague, or mentor?Why or why not?

(Note and document direct quotations or excerpts from the text.For a long quote--indent and single space--followed by parentheses with page number. For shorter quotes—such as a word or two or a sentence, you may use quotation marks, followed by parentheses w/page number.)

Tutor Answer

School: UCLA


Made to Stick
Thesis: Chip and Dan provided the acronym SUCCESs to help remember the six most common
principles of sticky ideas. These principles include simplicity, unexpectedness, concreteness,
credibility, emotions, and stories.

Six most common principles of sticky ideas
Author credibility


Tappers and listeners


Examples highlighted


Potential marketers




Workplace Discrimination
Institution Affiliation




Creating an environment whereby all workers can work without discrimination,
harassment and treated in the right way is the responsibility of the employer. Based on this it is
essential to acknowledge that no working environment can be with no such happenings but the
degree and extent matters (Sheehan et al., 2018). Working in a dynamic environment could bring
with it many challenges, but this is not the biggest undoing. The biggest downfall is the inability
to deal with these workplace challenges as it creates a bad image for the entire organization.
Type of Discrimination and Harassment
Bullying is wrong in workplaces as it in a sign...

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