The 1961 speech
After been named the chairman of the Federal Communications Commission, Newton N. Minow
had an outstanding speech to make. He made his remarks on May 9, 1961, during the annual
convention of the National Association of Broadcasters. His speech was mainly aimed at
television, during a time in which most of assassinations and murders where taking place in the
country. During this time (the 1960’s), the dominant fare on Television was based on violence.
According to his notion, television programming was not well featured. The term “vast
wasteland” was identified as a metaphor of television programming (Gross, P. 96), and Newton
used this name to refer to the different programs that the televisions were showing during that
time. According to his preference, when the television is good, there was nothing better.
However, when the television is bad, there was nothing worse. “This was not viewing. This was
total involvement,” (Chapter 4, P. 95). A New York Times Critic wrote. The need to enhance
program shows that meet the requirements of the citizens was all his argument. Indeed, this was
a good move based on his speech to defined new ways on how television programmers need to
focus on rather than programming television pi...