Elements of an Advertisement that influence a target market

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  • This assignment provides you with an opportunity to identify the elements of an advertisement that influence a target market. Please use template to complete assignment

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Unit II Assignment This assignment provides you with an opportunity to identify the elements of an advertisement that influence a target market. First, locate three commercials that you believe were effective in reaching the target market by accessing YouTube (or your favorite video hosting site). After locating and viewing the commercials, complete the tables below by using complete sentences. Each commercial evaluation should be a minimum of a half page in length. Save all of your work to this template, and submit it in Blackboard for grading. Commercial #1 1. Provide a brief name/title for the commercial. 2. Provide the hyperlink to the commercial. 3. Briefly describe the positioning statement. 4. Identify the target market. 5. How does the advertising design and message strategy appeal to the target market? 6. The commercial’s design applies to which step in the hierarchy of effects model? Briefly explain. Commercial #2 1. Provide a brief name/title for the commercial. 2. Provide the hyperlink to the commercial. 3. Briefly describe the positioning statement. 4. Identify the target market. 5. How does the advertising design and message strategy appeal to the target market? 6. The commercial’s design applies to which step in the hierarchy of effects model? Briefly explain. Page 1 of 2 Commercial #3 1. Provide a brief name/title for the commercial. 2. Provide the hyperlink to the commercial. 3. Briefly describe the positioning statement. 4. Identify the target market. 5. How does the advertising design and message strategy appeal to the target market? 6. The commercial’s design applies to which step in the hierarchy of effects model? Briefly explain. Page 2 of 2 ...
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Tutor Answer

Crespo
School: University of Virginia

The files below contain complete work of your assignment. Kindly let me know if you need any clarification.

Running Head: UNIT II ASSIGNMENT OUTLINE

Unit II Assignment Outline
Name
Institutional Affiliations
Date

1

UNIT II ASSIGNMENT OUTLINE

2

Unit II Assignment Outline

Thesis statement: The document contains information about three commercials.
Answers

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UNIT II ASSIGNMENT OUTLINE

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References
List of referenced work.

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Running Head: UNIT II ASSIGNMENT

1

Unit II Assignment
Name
Institutional Affiliations
Date

UNIT II ASSIGNMENT

2

Unit II Assignment

This assignment provides you with an opportunity to identify the elements of an advertisement
that influence a target market. First, locate three commercials that you believe were effective in
reaching the target market by accessing YouTube (or your favorite video hosting site). After
locating and viewing the commercials, complete the tables below by using complete sentences.
Each commercial evaluation should be a minimum of a half page in length.

Save all of your work to this template, and submit it in Blackboard for grading.

Commercial #1
1. Provide a brief name/title for the commercial.
Old Spice: “The Man Your Man Could Smell Like” (2010)
2. Provide the hyperlink to the commercial.
https://youtu.be/owGykVbfgUE
3. Briefly describe the positioning statement.
The statement “Everything is possible when your man smells Old Spice and not a lady”
creates a distinction between the Old Spice and other products (Old Spice, 2010). In this case,
the ladies will know Old Spice does not smell like other ladies product.
4. Identify the target market.

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UNIT II ASSIGNMENT

3

The target market is women who make the most decision when it comes to body wash for
men.
5. How does the advertising design and message strategy appeal to the target market?...

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Anonymous
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