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March 8, 2019
Global investment environment in Nigeria
I do not recommend investing in a country such as Nigeria. Nigeria is a low-income
country in Africa although it is still possible to sell goods in this country. Therefore, any
investment done in this country should be made affordable to the target market. Any investor
should find the best market entry strategy in order to create a strong market base in the country.
It would be advisable to enter the urban areas first because this is where one stands a bigger
chance of finding new consumers. The urban areas are composed of the people who are better
placed in society so they have better purchasing power.
It would be wise for the investor to do a foreign market analysis. This will help
determine what needs to be done in order to gain a stable market position in the foreign market.
However, most of the population do not understand English, which is the official and national
language of the country. The language differences between foreign investors and the locals will
make business transactions difficult.
Developing countries like Nigeria are categorized within the first 30 countries...