ETHIC 240 WK 1 Herzing Strategic Management Telecommunications

Anonymous
timer Asked: Mar 9th, 2019
account_balance_wallet $15

Question Description

Unit 1 Assignment - Building a Consumer Psychological and Cultural Profile

Submit Assignment

  • Due Sunday by 11:59pm
  • Points 40
  • Submitting a text entry box or a file upload

Instructions

In the New Shoes simulation you will be marketing to three different target markets (home, domestic, and foreign). It becomes important to understand the consumer psychological and cultural profile for each market.

Create a PowerPoint presentation to present to the marketing team of your New Shoes company to present a profile for your New Shoes consumer for the domestic and foreign markets using the criteria below.

  1. When Creating your Cultural Profile include the following elements:
    1. Cultural Types
    2. Subculture
    3. Social class
    4. Communication (verbal and non verbal) that can impact the Marketing process
    5. Social ( networks, family, roles and status)
    6. Personal (age and life cycle stage, occupation, economics, lifestyle, personality)
  2. When Creating Your Psychological Profile include the following elements:
    1. Consumer Perception of the product/service
    2. Why do consumers purchase this particular product/service? (motivation)
    3. What are your consumers’ needs, wants, desires, and fears?
    4. What are your consumers’ beliefs and values that may influence the purchase?

    Your PowerPoint presentation should be at least 8 slides in length (not including the Title page and Reference page). Ensure that your sources are properly cited using APA formatted guidelines and include professional graphics. An example of a successful reference slide with several web pages and an academic journal article is linked below.

    You may also use the required and supplementary resources from this unit.

    Assignment Parameters

    1. Accurate description and reference of all concepts and theories learned from course material.
    2. Practical examples of concepts that lead to continuing interest in the topic.
    3. Synthesis of concepts and theories from other course activities.
    4. Well-organized, clearly presented work ( free from excessive spelling and grammatical errors)
    5. Properly cited sources using APA 6th edition.
    6. Ensure use of the assignment rubric.

    Assignment Objectives

    • Examine how psychological as well as cultural factors influence consumer buying behavior.
    • Apply these factors when creating a marketing strategy for a product or service.

    Assignment Files

    Rubric

    BU220 Unit 1 Assignment - Building a Consumer Psychological and Cultural Profile

    BU220 Unit 1 Assignment - Building a Consumer Psychological and Cultural Profile

    CriteriaRatingsPts

    This criterion is linked to a Learning OutcomeAnalysis of Knowledge

    8.0 pts

    5

    Connects and extends knowledge (facts, theories, etc.) from one's own academic study/ field/ discipline to civic engagement and to one's own participation in civic life, politics, and government.

    4.0 pts

    4

    Analyzes knowledge (facts, theories, etc.) from one's own academic study/ field/ discipline making relevant connections to civic engagement and to one's own participation in civic life, politics, and government.

    3.0 pts

    3

    Begins to connect knowledge (facts, theories, etc.) from one's own academic study/ field/ discipline to civic engagement and to tone's own participation in civic life, politics, and government.

    2.0 pts

    2

    Begins to identify knowledge (facts, theories, etc.) from one's own academic study/ field/ discipline that is relevant to civic engagement and to one's own participation in civic life, politics, and government.

    1.0 pts

    1

    There Is some evidence that knowledge is identified (facts, theories, etc.) from one's own academic study/ field/ discipline that is somewhat relevant to civics engagement and to one's own participation in civic life, politics, and government.

    0.0 pts

    0

    There is little to no evidence that knowledge is identified (facts, theories, etc.) from one's own academic study/ field/ discipline that is somewhat relevant to civics engagement and to one's own participation in civic life, politics, and government.

    8.0 pts

    This criterion is linked to a Learning OutcomeDefines Content

    8.0 pts

    5

    Demonstrates the ability to construct a clear and insightful problem statement/thesis statement/topic statement with evidence of all relevant contextual factors.

    7.0 pts

    4

    Demonstrates the ability to construct a problem statement, thesis statement/topic statement with evidence of most relevant contextual factors, and problem statement is adequately detailed

    6.0 pts

    3

    Begins to demonstrate the ability to construct a problem statement/thesis statement/topic statement with evidence of most relevant contextual factors, but problem statement is superficial.

    5.0 pts

    2

    Demonstrates a limited ability in identifying a problem statement/thesis statement/topic statement or related contextual factors.

    4.0 pts

    1

    Demonstrates the ability to explain contextual facts but does not provide a defined statement.

    0.0 pts

    0

    There is no evidence of a defined statement.

    8.0 pts

    This criterion is linked to a Learning OutcomeRelationship to research

    8.0 pts

    5

    Evaluates materials for scholarly significance and relevance within and/or across the various disciplines, evaluating them according to their contributions and consequences.

    7.0 pts

    4

    Examines materials for scholarly significance within and/or across the various disciplines to explore contributions in relation to important questions.

    6.0 pts

    3

    Uses materials in the context of scholarship to develop a foundation of disciplinary knowledge and to raise and explore important questions.

    5.0 pts

    2

    Engages materials with the intention and expectation of building topical and world knowledge.

    4.0 pts

    1

    Approaches materials in the context of assignments with the intention and expectation of finding right answers and learning facts and concepts to display for credit.

    0.0 pts

    0

    There is little to no evidence of engagement with outside materials used in a scholarly manner.

    8.0 pts

    This criterion is linked to a Learning OutcomeConclusion and related Outcomes

    12.0 pts

    5

    Conclusions (consequences and implications) are logical and reflect informed evaluation and the ability to place evidence and perspectives discussed in priority order.

    11.0 pts

    4

    Conclusions are logically tied to and reflect student’s informed evaluation in priority order and are clearly identified.

    10.0 pts

    3

    Conclusion is logically tied to a range of information and are identified clearly.

    9.0 pts

    2

    Conclusion is logically tied to information (because information is chosen to fit the desired conclusion).

    8.0 pts

    1

    Conclusion is inconsistently tied to some of the information discussed and oversimplified.

    0.0 pts

    0

    Conclusion is either not present, unclear, or does not reflect the information presented.

    12.0 pts

    This criterion is linked to a Learning OutcomeWriting

    2.0 pts

    5

    The paper exhibits an excellent command of written English language conventions. The paper has no errors in mechanics, grammar, or spelling.

    1.8 pts

    4

    The paper exhibits a good command of written English language conventions. The paper has no errors in mechanics, or spelling and minor error do not impair the flow of communication.

    1.6 pts

    3

    The paper exhibits an acceptable command of written English language conventions. The paper has minor errors in mechanics, grammar, or spelling that impact the flow of communication.

    1.4 pts

    2

    The paper exhibits a limited command of written English language conventions. The paper has frequent errors in mechanics, grammar, or spelling that impede the flow of communication.

    1.2 pts

    1

    The paper exhibits little command of written English language conventions. The paper has errors in mechanics, grammar, or spelling that cause the reader to stop and reread parts of the writing to discern meaning.

    0.0 pts

    0

    The paper does not demonstrate command of written English language conventions. The paper has multiple errors in mechanics, grammar, or spelling that cause the reader difficulty discerning the meaning.

    2.0 pts

    This criterion is linked to a Learning OutcomeAPA

    2.0 pts

    5

    The required APA elements are all included with correct formatting, including in-text citations and references.

    1.8 pts

    4

    The required APA elements are all included with minor formatting errors, including in-text citations and references.

    1.6 pts

    3

    The required APA elements are all included with multiple formatting errors, including in-text citations and references.

    1.4 pts

    2

    The required APA elements are not all included. AND/OR there are major formatting errors, including in-text citations and references.

    1.2 pts

    1

    Several APA elements are missing. The errors in formatting demonstrate limited understanding of APA guidelines, in-text-citations, and references.

    0.0 pts

    0

    There is little to no evidence of APA formatting. AND/OR there are no in-text citations AND/OR references.

    2.0 pts

    Total Points: 40.0

    PreviousNext

    Tutor Answer

    peachblack
    School: New York University

    Hello. Please find attached. Let me know if you need edits.

    Outline

    Introduction
    Body
    Conclusion
    References


    Telecommunications Industry
    Student's Name
    Course Number-Name of Course
    Instructor’s Name

    Telecommunications Industry
    • The telecommunication industry lies
    within the sector of information and
    communication technology.
    • As an industry, it is consists all the
    telecommunications, internet service
    provides as well as the telephone
    companies.
    • The telecommunication industry
    plays a major role in the evolution of
    mobile communications as well as in
    the information society.
    • The telecommunication sector forms
    the epicenter for innovation, growth
    and disruption for almost every
    industry.
    • Ref: Fan et al., (2015)

    Major competitors in the industry
    • Continued intense competition in the telecom
    industry has enabled the players to anticipate any
    kind of disruption while at the same time
    aggressively undertaking innovations to meet the
    ever evolving needs of the consumers.
    • A healthy competition is an admiration of every
    competitor in order to survive in any industry.
    • The major competitors in the telecom industry
    include:
    a) Verizon Communications Inc.
    b) AT&T Inc.

    Cont’d: major competitors in the
    industry
    • Verizon Communications Inc. being the top
    most performing telecommunication company.
    • AT&T Inc. falls second in the hierachy of
    performance of telecommunications companies.
    • Ref: E. Dobbs, (2014)

    Macro environment of the
    telecommunications industry
    • 2016 was an year of great improvements
    and advancement ...

    flag Report DMCA
    Review

    Anonymous
    Thank you! Reasonably priced given the quality not just of the tutors but the moderators too. They were helpful and accommodating given my needs.

    Similar Questions
    Hot Questions
    Related Tags
    Study Guides

    Brown University





    1271 Tutors

    California Institute of Technology




    2131 Tutors

    Carnegie Mellon University




    982 Tutors

    Columbia University





    1256 Tutors

    Dartmouth University





    2113 Tutors

    Emory University





    2279 Tutors

    Harvard University





    599 Tutors

    Massachusetts Institute of Technology



    2319 Tutors

    New York University





    1645 Tutors

    Notre Dam University





    1911 Tutors

    Oklahoma University





    2122 Tutors

    Pennsylvania State University





    932 Tutors

    Princeton University





    1211 Tutors

    Stanford University





    983 Tutors

    University of California





    1282 Tutors

    Oxford University





    123 Tutors

    Yale University





    2325 Tutors