What tools can marketers use to communicate change?

Marketing
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What tools can marketers use to communicate change? 

Sep 12th, 2015

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1. Integrated marketing communications (IMC) provide an approach designed to deliver one consistent message to buyers through an organization’s promotions that may span all different types of media such as TV, radio, magazines, the Internet, mobile phones, professional selling, and social media.

2. Promotion or communication mix, which consists of advertising, sales promotions, direct marketing, public relations and publicity, sponsorships (events and experiences), social media and interactive marketing, and professional selling.


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Sep 12th, 2015

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