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1. Integrated marketing communications (IMC) provide an approach designed to
deliver one consistent message to buyers through an organization’s promotions
that may span all different types of media such as TV, radio, magazines, the
Internet, mobile phones, professional selling, and social media.
2. Promotion or communication mix, which consists of advertising, sales
promotions, direct marketing, public relations and publicity, sponsorships
(events and experiences), social media and interactive marketing, and
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