hy do business organizations conduct SWOT Analysis? In what way and how is the

Business & Finance
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why do business organizations conduct SWOT Analysis? In what way  and how is the SWOT Analysis of importance in the formulation of a business plan and/or marketing plan? 

Sep 12th, 2015

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SWOT analysis and SWOT matrix are popular method of analysis usually involved in the evaluation of a businesses, organizations and people. They involves taking into account 4 variables: strengths, weaknesses, opportunities and threats. It is generally attributed to Albert Humphrey [1].

References:

[1] Humphrey, Albert (December 2005). "SWOT Analysis for Management Consulting" (PDF). SRI Alumni Newsletter (SRI International)

[2] SWOT_analysis. In Wikipedia. Retrieved September 12, 2015, from http://en.wikipedia.org/wiki/SWOT_analysis



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Sep 13th, 2015

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