Speech #2 is a classic informative presentation, which means that the main goal is to inform an audience about a topic. As such, your first task will be to pick a topic. Now, rather than just say "Pick any topic!", which I've done before and which resulted in some interesting choices, I'd like to offer up the following 5 topic areas from which you can select:Science/TechnologyMedicineHistoryArt/Literature/MusicSportsEach of these topic areas is very broad, so you'll need to narrow it down quite a bit. For example, you might focus on a particular historical event, or a significant technological advancement, or a noteworthy artist. In fact, one easy way to narrow it down is to focus biographically and talk about a person.As this is an assignment that will involve doing research, please avoid any topic that would be more of a "how-to" presentation. For example, how to shoot a basketball, or how to make chicken soup. These kinds of topics are usually less academic in nature and involve the kind of demonstration that is harder to execute in a speech.PURPOSE OF ASSIGNMENT:The primary purpose of informative speaking is to ensure the audience's clear understanding of the ideas presented. The purpose of Speech #2 is to present a clear explanation of complex material to the audience. This is a scholarly endeavor which means you are required to do research and cite your sources. You should use various supporting materials, visual aids, and appropriate language to help make the speech clear and interesting to the audience. Above all, you should add something significant to our pool of knowledge.The Topic areas for this presentation are: Science/Technology, Medicine, History, Art/Literature/Music, and Sports.REQUIREMENTS:Your topic should be informative and interesting to this audience. (Try to avoid telling us things that are common knowledge or that are trivial.)The speech should be five to six minutes in length.Delivery is to be extemporaneous, try to work from some speaking notes rather than reading from an outline/script.The introduction and conclusion should be fully developed—that is, they should include the required elements.There should be a definite, logical transition bridging each component of the speech.Each main point should be clearly stated and developed.Sources should be clearly cited in the speech itself, and in the outline using a standard academic format. Try to have between 2-5 credible sources.Use at least one visual aid according to the guidelines presented in the text.A typed, full-sentence outline (following the correct format) is required and should be submitted on the day of your speech. Here is a worksheet that you can use as a template to get started: Speech #2- outline worksheet.pdf

Charlotte is a top salesperson. She receives a commission and many perks. After performing well for some time, Charlotte has requested an increase in her commission rate. Several people are discussing her demands and the possible effects of the company’s response to her demands. Questions: What theories of motivation help explain Charlotte’s demands and the reactions of other employees to those demands? What options can you think of for handling Charlotte’s demand for even higher commissions? Which option would you choose? Why? How might Doris Ann Riley deal with employee morale in light of the extremely high pay demanded by a star salesperson?

ScenarioYou work in the marketing department at Java Been, a busy café that is open from 6 a.m. to 9 p.m. and primarily serves coffee and simple café-style food. Java Been is considering expanding to open multiple locations, but wants to first make sure that its flagship café is successful enough to support this expansion. Your manager has asked you to take a look at your two main customer segments and determine what types of marketing collateral you can add to further support the success of Java Been’s flagship café. The goal of adding marketing collateral is twofold: to attract additional customers in each segment and to encourage loyalty among existing customers in each segment. First, read a bit more about the company where you work:Java BeenSlogan: “Atmosphere. Company. Coffee.”Company History: Founded just under three years ago, Java Been is now a bustling café. With its high ceilings and “found space” appeal, the cafe has come to host exhibitions, meetings, and local bands. It has become an integral part of the arts revival community that has taken root in the old factory mill buildings along the river.Vision: The owners take pride in their community, striving to provide a creative space with gourmet coffee, tantalizing baked goods, and music to inspire the artist's soul.Primary Customer Demographic: Throughout the day, self-employed and remote workers enjoy a focused space away from home to get in a few productive hours. At night, the space comes alive with artists, student study groups, and everyday people just looking to enjoy a cultured night on the town.You have been asked to research the daytime customers (self-employed and remote workers), as well as the evening customers (artists, student study groups, and people looking to enjoy a cultured night on the town), and conduct a target consumer analysis and make a recommendation for marketing collateral. In order to have a better understanding of your target customers, you will need to choose a location for the flagship Java Been café. You may be interested in choosing somewhere you live or have lived, but you are welcome to select any location. Once you select the location, two possible tools to help you understand the target demographic include the U.S. Census and the U.S. Census International Data Base, but there are other tools available as well.After you have completed your marketing research on the two segments, your manager has asked you to come up with potential avenues of proposed marketing collateral. You may choose from the following examples: social media post, brochure, audio/visual, event-based marketing, celebrity endorsement, blog, biographies of founders, press release, or your own idea. It is important to your manager that you take into account brand ideals, cultural considerations, persuasion techniques, and marketing strategies along with your target customer research when writing your proposal for marketing collateral.DirectionsYou will be submitting one document, a consumer analysis for marketing collateral, to your manager with an introduction, daytime target consumer analysis, evening target consumer analysis, and conclusion. Keep in mind that traditional marketing collateral used to mean print and other forms of media that support the sales process, but now it has evolved to mean both online and offline media and messages to customers. Within your analysis, you will make recommendations for marketing decisions based on your research. Specifically, your manager wants you to include the following:Introduction: You want to begin your analysis with a brief overview of the consumer buying process to set the stage for your recommendations. Begin by describing the stages of the consumer buying process and explaining how they relate to marketing collateral.Target Consumer Analysis: In this section, you will need to write two complete analyses, one for each customer segment. Each analysis must include the following sections:Market Research: Describe each customer segment including its needs, interests/activities, and attitudes/values. Recall from the scenario that you should be selecting a location for the Java Been café. This will help you better describe each customer segment. As stated in the scenario, two possible tools to help you understand the target demographic include the U.S. Census and the U.S. Census International Data Base, but there are other tools available as well. Be sure to identify the location that you chose.Cultural Considerations: Explain the cultural considerations you have to take into account when making marketing collateral recommendations for each customer segment. For instance, how might you approach one segment differently from the other based on their cultural backgrounds?Brand Ideals: Connect the brand ideals of Java Been to each customer segment. In order to do this, answer the following question:Why does the company vision and history attract each customer segment?Persuasion Techniques: Discuss at least one principle of psychology or persuasion technique that would be successful for each customer segment and cite sources to support your claims. This critical step will help your manager decide how to message each segment.Recommendations: Select one type of marketing collateral that you could recommend for each customer segment and defend your choice. You may choose from the following examples: social media post, brochure, audio/visual, event-based marketing, celebrity endorsement, blog, biographies of founders, press release, or your own idea.Conclusion: Conclude your analysis with a brief summary of each of your marketing collateral recommendations. In this brief proposal, explain how you came to each decision by citing your consumer research and additional resources as appropriate.What to SubmitFor this project, you must submit the following:Consumer Analysis for Marketing CollateralYou will analyze two customer segments and recommend marketing collateral for each one. Your research will support your decision, and you should focus on cultural considerations, persuasion techniques, and brand ideals in your 1,250–1,750 word analysis