Description
Using given Harvard Business Review Coursepack, review the following articles in the coursepack (I will send this):
- The Female Economy
- Customer Value Propositions in Business Markets
- Getting Brand Communities Right
- The One Number You Need to Grow
- Ending the War Between Sales and Marketing
Following your review, share a 500-word synopsis of the strategic marketing concepts discussed. This posting should not be a series of articles reviews. Instead, it should be a synthesis of the readings continuing with the overarching theme, "Strategic Marketing," in mind. This posting should be completed using APA formatting (in-text citations and references).
Explanation & Answer
Attached.
Articles Synopsis – Outline
Thesis statement – reading the five articles below and writing a synopsis of them.
I.
II.
The Female Economy
Customer Value Propositions in Business Markets
III.
Getting Brand Communities Right
IV.
The One Number You Need to Grow
V.
Ending the War Between Sales and Marketing
Running head: ARTICLE SYNOPSIS
1
Article Synopsis
Name
Institution
ARTICLE SYNOPSIS
2
Article Synopsis
Women have in recent years engage themselves in business activities globally, and
they have spent $20 trillion in annual consumer spending, and they have become essential
consumers which companies have engaged in creating a winning strategy that focuses on
female consumers. Dell is an example of a company that engaged in establishing computers
specifically for women. Women are being undervalu...
