Description
After reading chapter 13 of James D. McKeen, Heather A. Smith, IT Strategy: Issues and Practices, Third Edition. Pearson, 2015, ISBN-13 978-0-13-354424-4., discuss how an organization is or should be using social media and big data opportunities to advance their mission!
Explanation & Answer
please use this, did some edits on the first one.Thanks.
Running head: SOCIAL MEDIA IN HEALTH CARE INDUSTRY
Social Media in Health Care Industry
Student’s Name
Institution
Date
1
SOCIAL MEDIA IN HEALTH CARE INDUSTRY
2
Since its emergence, social media has been crucial to all industries. It is a platform that
gives access to information to millions of people all over the world. Fact is, especially with this
generation, the success or failure of a given organization or company depends on how it
distributes or access data and information through the social media platform. The health care
industry has quite had a problem in this area because its unclear how they can integrate social
media into their marketing campaigns and are fearful of HIPAA regulations affecting patient’s
privacy (James McKeen, Heather Smith, 2015). However, by formulating guidelines that
prioritize patient’s privacy, then such obstacles can be eliminated. Social media integration into
health care is no longer an...