Singaporean Alcohol Drinks Marketing Research Discussions

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puebavpyrfklm

Business Finance

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Discussion and Implication (Approximately 800 words in total)

Please include one or two statistics (cited) and graphs to make it look more professional


  • To identify the critical content marketing features that can lead Singaporean consumers to have positive brand perception towards alcohol drinks
  • To identify the effectiveness of different platform on content marketing to promote Alcohol drinks in Singapore.
  • To identify consumer characteristic of those who are more or less likely to be influenced by content marketing in purchasing alcohol drinks

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Discussion and Implication (Approximately 800 words in total) Please include one or two statistics (cited) and graphs to make it look more professional 1) To identify the critical content marketing features that can lead Singaporean consumers to have positive brand perception towards alcohol drinks 2) To identify the effectiveness of different platform on content marketing to promote Alcohol drinks in Singapore. 3) To identify consumer characteristic of those who are more or less likely to be influenced by content marketing in purchasing alcohol drinks
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Running head: SINGAPOREAN ALCOHOL DRINKS

Singaporean Alcohol Drinks
Name
Institution
Course Date

1

SINGAPOREAN ALCOHOL DRINKS

2

To create a luxury brand for the Singaporean alcoholic drinks, there is need to build
significant symbolic value to a certain market segment of consumers that are concerned more
with the quality of the products rather than the underlined prices. Therefore, for a brand to be
considered elite by the customers, brands such as alcoholic drinks' brands should select a
segment diligently by positioning itself on an enticing level. This essay focuses on critical
content marketing features, the effectiveness of platforms and the part of the segment that
will most benefit alcoholic brands in Singapore.
Critical Content Marketing Features
Identifying a Niche Segment
Due to the need to present a high symbolic value in the market, Singaporean brands
on alcoholic drinks are faced with a challenge to meet such value through brand experience in
order to identify suitable niche segment that matches with their offer design. These brands
clearly target a segment of consumers who seek and value alcoholic drinks of high-quality
experience and interested in paying the high value of these brands. With such a clear target
segment, the brand execution of its strategy will automatically create a sharper focus.
Symbolic Value and Exclusivity
For Singaporean alcoh...


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