Easy question, read article and answer 3 paragraphs

Sep 16th, 2015
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Question description

Initial post must be a minimum of three well-written paragraphs.

  1. Read the article, Brand Identity Defined by Derrick Daye and then review the presentation, Defining Brand Identity on Slideshare by Carol Phillips (Posted below)
  2. For the company you are developing, select and describe one section of the Brand Identity Prisms (Capabilities, Personality, Shared Values & Community, Aspirational Self-Image, Noble Purpose, Internal Culture & Values, Rally Cry) on page 20 of the presentation.

Defining Brand Identity by Carol Phillips: http://www.slideshare.net/CarolPhillips/defining-brand-identity

Brand Identity Defined by Derrick Daye: http://www.brandingstrategyinsider.com/2012/08/brand-identity-defined.html#.UltK5o40DCF

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