Assignment 1: Advertising Campaign Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche. Write a four to six (4-6) page paper in which you: Prepare an overview of the product, its brand category, and the niche that it is intended to fill.Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand.Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market. Outline a sample advertisement in which you illustrate both the campaign theme and brand image.Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.Format your assignment according to the following formatting requirements: Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length. The specific course learning outcomes associated with this assignment are: Examine common buyer behaviors and how they influence marketing programs. Appraise how promotion opportunities are analyzed.Analyze the advertising tools available to determine which ones to use for a specific situation.Use technology and information resources to research issues in marketing communications.Write clearly and concisely about marketing communications using proper writing mechanics. Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Assignment 1: Advertising Campaign Criteria Unacceptable Below 60% F Meets Minimum Expectations 60-69% D Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. Prepare an overview of the product, its brand category, and the niche that it is intended to fill. Weight: 20% Did not submit or incompletely provided an overview of the product, its brand category, and the niche that it is intended to fill. Insufficiently provided an overview of the product, its brand category, and the niche that it is intended to fill. Partially provided an overview of the product, its brand category, and the niche that it is intended to fill. Satisfactorily provided an overview of the product, its brand category, and the niche that it is intended to fill. Thoroughly provided an overview of the product, its brand category, and the niche that it is intended to fill. 2. Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand. Weight: 20% Did not submit or incompletely evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Did not submit or incompletely analyzed the likely market segment(s) and its expectations for the fictional brand. Insufficiently evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Insufficiently analyzed the likely market segment(s) and its expectations for the fictional brand. Partially evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Partially analyzed the likely market segment(s) and its expectations for the fictional brand. Satisfactorily evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Satisfactorily analyzed the likely market segment(s) and its expectations for the fictional brand. Thoroughly evaluated the unfilled product niche, focusing on the demands of a specific market segment(s). Thoroughly analyzed the likely market segment(s) and its expectations for the fictional brand. 3. Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market. Weight: 25% Did not submit or incompletely designed a brand image for the campaign that fits the market niche on which the brand is focused. Did not submit or incompletely developed a campaign theme to communicate that image to the target market. Insufficiently designed a brand image for the campaign that fits the market niche on which the brand is focused. Insufficiently developed a campaign theme to communicate that image to the target market. Partially designed a brand image for the campaign that fits the market niche on which the brand is focused. Partially developed a campaign theme to communicate that image to the target market. Satisfactorily designed a brand image for the campaign that fits the market niche on which the brand is focused. Satisfactorily developed a campaign theme to communicate that image to the target market. Thoroughly designed a brand image for the campaign that fits the market niche on which the brand is focused. Thoroughly developed a campaign theme to communicate that image to the target market. 4. Outline a sample advertisement in which you illustrate both the campaign theme and brand image. Weight: 20% Did not submit or incompletely outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Insufficiently outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Partially outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Satisfactorily outlined a sample advertisement in which you illustrated both the campaign theme and brand image. Thoroughly outlined a sample advertisement in which you illustrated both the campaign theme and brand image. 5. 3 references Weight: 5% No references provided. Does not meet the required number of references; all references poor quality choices. Does not meet the required number of references; some references poor quality choices. Meets number of required references; some references poor quality choices. Meets number of required references; all references high quality choices. 6. Clarity, writing mechanics, and formatting requirements Weight: 10% More than 8 errors present 7-8 errors present 5-6 errors present 3-4 errors present 0-2 errors present

Please respond to the following HRM 520 Strategic Human Resources Information Week 7 Assignment Development Life Cycle: Phases IV & V – Implementation and Maintenance. System Development Life Cycle: Phases IV & V – Implementation and Maintenance Overview With the justification of an HRIS solidified, you need to show your client how you will implement the HRIS using one of the change models discussed in our text. You will also need to explain and justify cost associated with implementation via a cost benefit analysis. You want to ensure the system is properly maintained and evaluated for continuous improvement. Therefore, you will include a maintenance and evaluation plan in your proposal.  Instructions  Write a 3–4 page proposal, in which you do the following:  Change Management Discuss the various reasons system implementation fails. Compare and contrast various change models. Then select a change model to use during system implementation. Provide details of how you will use the change model, and justify why you selected one model over the other models. Explain the various steps that should be included to ensure the change model is effective.  HRIS Implementation Discuss the activities that are necessary prior to the system going live, and provide a timeline for these activities. Specify which change management team member will be responsible for each activity, and explain their role.     Cost Benefit Analysis Create a cost benefit analysis matrix for the HRIS vendor you chose during Phase III: Design. Analyze the cost justification strategies that you will use to justify the cost of the HRIS, including data that identify each benefit and cost component examined, estimates of the dollar amount for each, estimates on when the organization will incur each cost and receive each benefit, and documentation justifying each decision you made in listing these benefits.  Maintenance Discuss how you will ensure the system is properly maintained and evaluated for continuous improvement.    Resources Use at least three quality academic resources in this assignment. Note: Wikipedia and similar websites do not qualify as academic resources.  This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. The specific course learning outcome associated with this assignment is: Create an HRIS implementation and maintenance plan that includes a timeline of activities, responsibilities, and a cost-benefit analysis.UnacceptableNeeds ImprovementCompetentExemplaryDiscuss the various reasons system implementation fails. Compare and contrast various change models. Select a change model to use during system implementation. Provide details of how you will use the change model, and justify why you selected one model over the other models. Explain the various steps that should be included to ensure the change model is effective.Points:(0.00%)Did not submit or incompletely discussed the various reasons system implementation fails. Did not submit or incompletely compared and contrasted the various change models. Did not submit or incompletely selected a change model to use during system implementation. Did not submit or incompletely provided details of how you will use the change model, and did not submit or incompletely justified why you selected one model over the other models. Did not submit or incompletely explained the various steps that should be included to ensure the change model is effective.Points:(22.50%)Partially discussed the various reasons system implementation fails. Partially compared and contrasted the various change models. Partially selected a change model to use during system implementation. Partially provided details of how you will use the change model, and partially justified why you selected one model over the other models. Partially explained the various steps that should be included to ensure the change model is effective.Points:(25.50%)Satisfactorily discussed the various reasons system implementation fails. Satisfactorily compared and contrasted the various change models. Satisfactorily selected a change model to use during system implementation. Satisfactorily provided details of how you will use the change model, and satisfactorily justified why you selected one model over the other models. Satisfactorily explained the various steps that should be included to ensure the change model is effective.Points:(30.00%)Thoroughly discussed the various reasons system implementation fails. Thoroughly compared and contrasted the various change models. Thoroughly selected a change model to use during system implementation. Thoroughly provided details of how you will use the change model, and thoroughly justified why you selected one model over the other models. Thoroughly explained the various steps that should be included to ensure the change model is effective.Discuss the activities that are necessary prior to the system going live, and provide a timeline for these activities. Specify which change management team member will be responsible for each activity, and explain their role.Points:(0.00%)Did not submit or incompletely discussed the activities that are necessary prior to the system going live, and did not submit or incompletely provided a timeline for these activities. Did not submit or incompletely specified which change management team member will be responsible for each activity, and did not submit or incompletely explained their role.Points:(15.00%)Partially discussed the activities that are necessary prior to the system going live, and satisfactorily provided a timeline for these activities. Partially specified which change management team member will be responsible for each activity, and partially explained their role.Points:(17.00%)Satisfactorily discussed the activities that are necessary prior to the system going live, and satisfactorily provided a timeline for these activities. Satisfactorily specified which change management team member will be responsible for each activity, and satisfactorily explained their role.Points:(20.00%)Thoroughly discussed the activities that are necessary prior to the system going live, and thoroughly provided a timeline for these activities. Thoroughly specified which change management team member will be responsible for each activity, and thoroughly explained their role.Create a cost-benefit analysis matrix for the HRIS vendor you chose during Phase III: Design. Analyze the cost justification strategies that you will use to justify the cost of the HRIS, including data that identify each benefit and cost component examined, estimates of the dollar amount for each, estimates on when the organization will incur each cost and receive each benefit, and documentation justifying each decision you made in listing these benefits.Points:(0.00%)Did not submit or incompletely created a cost benefit analysis matrix for the HRIS vendor you chose during Phase III: Design. Did not submit or incompletely analyzed the cost justification strategies that you will use to justify the cost of the HRIS, including data that identify each benefit and cost component examined, estimates of the dollar amount for each, estimates on when the organization will incur each cost and receive each benefit, and documentation justifying each decision you made in listing these benefits.Points:(18.75%)Partially created a cost benefit analysis matrix for the HRIS vendor you chose during Phase III: Design. Partially analyzed the cost justification strategies that you will use to justify the cost of the HRIS, including data that identify each benefit and cost component examined, estimates of the dollar amount for each, estimates on when the organization will incur each cost and receive each benefit, and documentation justifying each decision you made in listing these benefits.Points:(21.25%)Satisfactorily created a cost benefit analysis matrix for the HRIS vendor you chose during Phase III: Design. Satisfactorily analyzed the cost justification strategies that you will use to justify the cost of the HRIS, including data that identify each benefit and cost component examined, estimates of the dollar amount for each, estimates on when the organization will incur each cost and receive each benefit, and documentation justifying each decision you made in listing these benefits.Points:(25.00%)Thoroughly created a cost benefit analysis matrix for the HRIS vendor you chose during Phase III: Design. Thoroughly analyzed the cost justification strategies that you will use to justify the cost of the HRIS, including data that identify each benefit and cost component examined, estimates of the dollar amount for each, estimates on when the organization will incur each cost and receive each benefit, and documentation justifying each decision you made in listing these benefits.Discuss how you will ensure the system is properly maintained and evaluated for continuous improvement.Points:(0.00%)Did not submit or incompletely discussed how you will ensure the system is properly maintained and evaluated for continuous improvement.Points:(7.50%)Partially discussed how you will ensure the system is properly maintained and evaluated for continuous improvement.Points:(8.50%)Satisfactorily discussed how you will ensure the system is properly maintained and evaluated for continuous improvement.Points:(10.00%)Thoroughly discussed how you will ensure the system is properly maintained and evaluated for continuous improvement.Three references.Points:(0.00%)No references provided.Points:(3.75%)Does not meet the required number of references; some or all references are poor quality choices.Points:(4.25%)Meets number of required references; all references are high quality choices.Points:(5.00%)Exceeds number of required references; all references are high quality choices.Clarity, writing mechanics, and formatting requirements.Points:(0.00%)More than 6 errors present.Points:(7.50%)5–6 errors present.Points:(8.50%)3–4 errors present.Points:(10.00%)0–2 errors present.

Common Assignment: Prepare a written analytical report (3-4 pages) on a juvenile delinquency treatment program in your community or any community of your choice. You were asked by the government to assess the juvenile delinquency program you selected in order to reform the existing program and perhaps add a few new ones. The government wants to increase reliance on alternative to incarceration programs, but needs to know if the current program is working. The government is thinking about adding more community programs, counseling, and after-school jobs for older juveniles. What is the name of the program you are assessing?Where is the program located?Have there been any studies completed on the effectiveness of the program you are reviewing for the assignment? What were the results of these studies? If no studies were done, would this have been informative?What (if any) positive impact is the program providing for the community and the delinquents?Will the program help to curb juvenile delinquency? Why?What are the negative aspects of the program you reviewed?Give specific suggestions for improving the program (none is not an appropriate answer here, there are always manners in which programs can be improved).Explain your reasoning for supporting or eliminating the program