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Identify the best (in your opinion) ad you've seen and the worst
(in your opinion) you've seen. Provide links to both. Answer the
following questions—
Best: What year did it first run? What makes it top your list?
Worst: What year did it first run? What would you do to make it
a better ad?
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Most Popular Content
Financial Laws and Regulations, business and finance homework help
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In this assignment, you will analyze a film, play or television program to better understand how it reflects major princip ...
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Analyze the forms, major principles, and myths of human communication.
Explore the role of culture in human communication and explain the aim of using a cultural perspective to understand communication.
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Visit Evidence and APA for help with APA.Competencies MeasuredBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:Competency 1: Assess the role that customers assume to acquire, consume, and dispose of products and services.Describe how the decision process influenced consumer behavior.Competency 2: Analyze consumer behavior.Analyze consumer behavior within a complex purchasing decision.Competency 3: Assess the managerial application of customer behavior concepts.Assess the managerial application of customer behavior concepts.Consumer Decision-Making Model Scoring GuideCRITERIANON-PERFORMANCEBASICPROFICIENTDISTINGUISHEDAnalyze consumer behavior within a complex purchasing decision.Does not identify consumer behavior within a complex purchasing decision.Identifies but does not analyze consumer behavior within a complex purchasing decision.Analyzes consumer behavior within a complex purchasing decision.Analyzes consumer behavior within a complex purchasing decision and can distinguish the phases of the consumer's decision-making process.Apply a consumer decision-making model to the purchasing decision.Does not apply a consumer decision-making model to the purchasing decision.Discusses a consumer decision-making model relevant to purchasing decisions.Applies a consumer decision-making model to the purchasing decision.Applies a consumer decision-making model to the purchasing decision and contrasts the decision with other consumers' decisions.Describe how the decision process influenced consumer behavior.Does not identify how the decision process influenced consumer behavior.Identifies but does not describe how the decision process influenced consumer behavior.Describes how the decision process influenced consumer behavior.Describes how the decision process influenced consumer behavior and uses the information to make predictions on future purchasing behavior.
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