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In this discussion, we are considering the mission statement for TED organization which is a non-profit organization.
The statement reads: TED: Spreading Ideas
This statement is absolutely a good motivational tool to the organization it outlines memorably the mission of the organization. This is because, TED is solely base and concerned with spreading and impacting knowledge to people globally, thus having its mission statement as, "Spreading Ideas", it provides and sets its goals concisely.
The statement could used effectively to communicate the mission of TED to the volunteers and employees since it clearly framed to communicate the essence mission of the TED: spreading ideas. Therefore, any person who would like to do a research on TED and come upon its mission statement (Spreading Ideas), will certainly understand the purpose of the organization, and thus act accordingly.Please let me know if you need any clarification. I'm always happy to answer your questions.
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