Competency you will demonstrate your mastery of the following competency:Present and articulate technical concepts to non-technical audiencesScenarioYou are the manager of a software development team working on new applications for your company, Optimum Way Development, Inc. Your director has called for all development teams to submit product briefs detailing their current projects. The director plans to share the most promising product briefs with clients at an upcoming meeting. You have software design documents for two potential projects.DirectionsYou must choose one of the potential products and use the information contained in the technical specification document to create your product brief. The brief is intended to explain the new application to potential clients. (Use the personas created for the 2-1 Milestone as the audience for this project.) You should highlight the features that will appeal to clients and persuade them to purchase the new application. Your brief should include the following:An explanation of the features and functions of the productClear definitions of technical terms and concepts that are relevant to communicating the product capabilitiesAn explanation of the benefits of using the product within an organizationGraphics that support or clarify technical information concerning the productAppropriate language for the intended audienceWhat to SubmitTo complete this project, you must submit the following:Product Brief with GraphicsThis assignment must be 500 to 1,000 words in length and should include at least two graphics that help clarify technical concepts. Any references must be cited in APA format.Supporting MaterialsThe following resource(s) may help support your work on the project:Resource: Software Design DocumentsUse one of these software design documents as the basis for your product brief.Website: WebopediaThis website gives definitions of several technology terms. You can use this website to assist with defining terminology in the software design documents.Website: What Is a Product Brief and Why Is It Important?This website explains the components of a product brief and why it is important. Although you do not need to follow the suggested suggestions exactly, this may act as a starting point for structuring your assignment.Shapiro Library Resource: APA StyleThis Shapiro Library guide goes over the basics of APA-style formatting and citations.Project One RubricCriteriaExemplary (100%)Proficient (85%)Needs Improvement (55%)Not Evident (0%)ValueFeatures and FunctionsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerExplains the features and functions of the productShows progress toward proficiency, but with errors or omissions; areas for improvement may include changing language or composition to meet the needs of the audienceDoes not attempt criterion16Technical TermsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerClearly defines technical terms and concepts that are relevant to communicating the product capabilitiesShows progress toward proficiency, but with errors or omissions; areas for improvement may include providing additional or more precise definitions or explanationsDoes not attempt criterion16BenefitsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerExplains the benefits of using the product within an organizationShows progress toward proficiency, but with errors or omissions; areas for improvement may include additional or more precise explanation of benefitsDoes not attempt criterion16VisualsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerUses graphics to support or clarify technical information concerning the productShows progress toward proficiency, but with errors or omissions; areas for improvement may include adding additional graphics or correcting issues with the use of graphicsDoes not attempt criterion16AudienceExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerUses appropriate language for the intended audienceShows progress toward proficiency, but with errors or omissions; areas for improvement may include eliminating jargon or using more plain language to convey conceptsDoes not attempt criterion16Articulation of ResponseExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerClearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purposeShows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readabilitySubmission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas10Citations and AttributionsAttributes sources where applicable using citation methods with very few minor errorsAttributes sources where applicable, but with consistent minor errorsAttributes sources where applicable, but with major errorsDoes not attribute sources where applicable10Total:100%