While public relations crises are not new for the National Football League, the latest disaster continues to linger in the news. (You can read the latest on the now-overturned 'Deflategate' suspension here: http://www.prdaily.com/crisiscommunications/Articles/19333.aspx) If you worked in the public relations department for the NFL, what would you do to begin to repair the league's image in the eyes of your stakeholders and why?
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The NFL is no different than any company. BP made mistakes with the Gulf Coast oil spill and currently there is debate of Hillary Clinton's emails. The NFL, as with any company facing a PR nightmare should first of all accept responsibility. After accepting responsibility, it should try to repair the damage, in this case, they should stop fight Tom Brady. After finding a way to resolve this issue, the NFL should make sure that it follows though so this type of thing does not happen again. Finally, one of the worst things that the NFL has done through this entire process is to slack off on their lack of communication. The public and fans must know what is taking place, why, and what the NFL's thought process is actually like. The short answer to what a person should do is to drop the appeal, communicate and interest to reinstate Brady and to back away from something that will ultimately cost the NFL its reputation, time, and resources. The NFL cannot afford to lose American support, especially when European leagues have a higher approval rating.