what are the factors that contributed to the success or failure of the bricks an

Business & Finance
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what are the factors that contributed to the success or failure of the bricks and clicks business model? In summary, what are the trade-offs in the transitions to clicks and bricks?

Oct 3rd, 2015

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Factors that contributed to the success or failure of the bricks and clicks business model

Major factor in the success or failure of this business model is in the Control of cost, as maintenance of physical presence, paying for many physical store premises and their staffing, requires larger capital expenditure which online only businesses do not usually have.

The bricks and clicks model was used by traditional retailers who had extensive logistics and supply chains and were well known and often respected for their traditional physical presence. It became easier for a traditional retailer to establish an online presence than it is for a start-up company to employ a successful purely online one, or for an online only retailer to establish a traditional presence. This led to their success.

Trade-offs in the transitions to clicks and brick

The key factor for a bricks and clicks business model to be successful was to be determined by a company’s ability to manage the trade-offs between separation and integration" of their retail and online businesses.

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Sep 19th, 2015

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