What are some of the marketing strategies we would use in the mature phase OF INNOVATION ?
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Increase your level of
interaction with customers through means such as email newsletters in which you
provide information to enhance the benefits they receive from your product.
the Marketing Message or Media
themes to your marketing message helps customers see your product or service in
a new way
Operational efficiencies are made to reduce
production cost per unit and increase gross margin.
If you determine the product is nearing the point
when it will enter the decline phase, you may elect to "harvest" as
much cash flow as you can from the product before discontinuing it
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