What are some of the marketing strategies we would use in the mature phase?

Marketing
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What are some of the marketing strategies we would use in the mature phase OF INNOVATION ?

Oct 3rd, 2015

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Emphasize Customer Service

Increase your level of interaction with customers through means such as email newsletters in which you provide information to enhance the benefits they receive from your product.

Change the Marketing Message or Media

Introducing fresh themes to your marketing message helps customers see your product or service in a new way

Improve Operational Efficiencies

Operational efficiencies are made to reduce production cost per unit and increase gross margin.

Harvest Strategy

If you determine the product is nearing the point when it will enter the decline phase, you may elect to "harvest" as much cash flow as you can from the product before discontinuing it



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Sep 19th, 2015

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Oct 3rd, 2015
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Oct 3rd, 2015
Dec 3rd, 2016
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