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The appropriateness of each strategy depends on the pressures for cost reduction and local responsiveness in the industry.There are four basic strategies to compete in the international environment: global standardization localization transnational International The
global standardization strategy focuses on increasing profitability and
profit growth by reaping the cost reductions that come from economies
of scale, learning effects, and location economies. The strategic goal is to pursue a low-cost strategy on a global scale.
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