Essay on publicly traded bank

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10-12 page essay on a U.S. Bank - ***Must use scholarly journal articles***

** Please do not bid if you do not have access to scholarly journal articles**

I need a 10-12 page paper covering the following requirements, where the topic is a U.S. Bank (II will provide the Bank name when we agree to a contract).

12 font, Times New Roman, double spaced, APA formatting.

** Books or websites should be NOT used as sources/references – they should be academic/scholarly journal articles****

No introduction, conclusion or summary is needed for the paper; just the below information.

Part 1  Analysis of the Industry (Include global considerations)

(A).  Strategic Group(s) in which the company exists and competitors in it/them.

(B).  Intensity of rivalry among existing competitors.  Use Porter 5 Forces analysis method for answers to B, C, D, E, and  F below. 

(C). Threat of new competitors entering the industry;

(D) Threat of substitute products or services;

(E) Bargaining power of buyers and

(F) Bargaining power of suppliers

(G).  Potential Profitability of the Industry - What organizations have succeeded and failed in the industry and why?

(H).  What are the Critical Success Factors for the industry?

Part 2 Analysis of the Macro-Environment (Includes identification & analysis of global factors & application of analysis to business situation) 

A.  What political/legal forces affect the industry?

B.  What economic forces affect the industry?

C.  What social forces affect the industry?

D.  What technological forces affect the industry?

E.  What are the threats and opportunities facing the organization?

Part  3  What is the organization’s measurement and control system? (Include Global Considerations.)

A.  Current financial position - Is the organization financially sound?

B.  Compare with competitors and standards.

C.  Use financial analysis tools.

D.  What are the organization’s Key Performance Indicators (KPI’s)?


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