Description
Coca-Cola has acquired Costa Coffee, which is large coffee chain based in London. It has locations throughout the Eastern Hemisphere.
Assume that Costa Coffee wants to expand into the Western Hemisphere, beginning with Brazil. Starbucks has a significant and growing presence in Brazil.
Review the following and respond to the questions. A suggestion is to have the team members discuss all five questions, but divide up the research and writing, with each team member taking a particular question.
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Question 1
The size of Brazil in comparison to most countries around the world is a crucial focus for
a company like Coca-cola to expand into. It has the highest population in South America and the
fifth largest country in the world in terms of size and population. Sao Paulo is the most populous
place in Brazil with people from most parts of the world with official language is Portuguese.
With its GDP of around $1.5billion and a per capita of approximately $8.5, Brazil is considered a
developing country in South America and is categorized as one of the emerging markets of many
international firms. Per capita income of Brazil is growing with many foreign companies
entering Brazil due to the increasing stability of its currency.
Brazil is regarded as a tolerant society where people realizes their desires and youth and
female citizens will come together to have fun and enjoyment with fellow citizens. The
population is a normative society in terms of the term orientation and the way individuals get
uninvolved in the functions of the community. This will mean that an introduction of a new
brand among the consumers will force the...