Description
- Website Analysis
- The use of website advertising has become a highly effective method of reaching consumers. Why is this the case? The purpose of this assignment is to answer that question and to identify the characteristics of an effective website design by comparing two websites within the same product category. First, pick one of the product categories listed below, and access the websites of two companies that sell the same type of product (go directly to each company’s website rather than visiting Amazon-type websites that sell everything):
- clothing,
- health/fitness clubs,
- cameras or other technology,
- cosmetics, or
- recreational/sports equipment.
- What type of financial incentives are offered on each company’s website to encourage the consumer to purchase?
- Do they offer greater convenience and/or added value incentives?
- Compare the overall effectiveness with respect to influencing the target market to purchase.
- Compare how these characteristics might be different in reaching the business-to-business (B2B) vs. business-to-consumer (B2C) customer.
- What other characteristics contribute to the effectiveness of the website’s design?
Explanation & Answer
Attached.
Running Head: WEBSITE ANALYSIS
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WEBSITE ANALYSIS
Name
Institution affiliation
Date
WEBSITE ANALYSIS
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Website Analysis
Introduction
In this technological era, the proliferation of websites is evident. A website is an
aggregate of web pages or a document that is written with HTML and has a standard or
subdomain name found on the internet or World Wide Web ("Empirical Analysis of Web
usage mining", 2018). The innovation was mainly created to enable easier access to
information to people who have access to the internet. Most companies across the globe
ranging from local to multinational companies have adapted the use of websites to promote,
advertise and sell their products. Therefore, it is arguably true that the concurrent
technological era has influenced e-commerce compelling companies to comply to the trend to
remain in business, thus the use of website becomes essential.
Relatively, the sites also serve as tools for promotion for different products. The
purpose of this paper is to compare two websites which are similar in terms of product
category. The paper will compare GQ magazine that mainly aims at the male audience and
t...