engaged in program planning9app

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A. When engaged in program planning, it is essential that health educators use an evidence-based planning model. By doing so, health educators are able to ensure that they are appropriately addressing their target population needs. Additionally, by using evidence-based approaches, health educators are able to align health communication campaign goals and objectives to promote positive health behavior.

For this Assignment, review program planning models explored in the earlier courses throughout your health education program. Then, reflect on and select which program planning model might be most appropriate for your health communication campaign.

The Assignment: (2–3 pages)

  • Describe the program planning model that you selected for your health communication campaign and explain why.
  • Provide a rationale as to why this model is most appropriate for your long-term health communication campaign.
  • Explain how using this program planning model will contribute to the effectiveness of your health communication campaign.
  • Explain which behavioral constructs you might use in the design of your health communication campaign. Be specific and provide examples.

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Explanation & Answer

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Program Planning
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Program Planning

Program planning is one of the most essential phases when developing a health
communication campaign. When planning for the campaign, the health educators must ensure
that they use evidence-based planning models that have been tested and produced desirable
results (Wymer, 2011). The need to use evidence-based models is necessitated by the need to
ensure that the campaign reaches the intended audience and address the information needs of the
population. The use of evidence-based planning models also ensures that the goals of the health
communication campaign are aligned with the healthcare goals. In this case, the he...

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