Is it productive to have assumptions about the new product development process?

Marketing
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Is it productive to have assumptions about the new product development process? 

Sep 26th, 2015

Thank you for the opportunity to help you with your question!

it is productive to have assumptions about the new product development process since they lead to generation of ideas and according to the theory, the more the ideas generated,for instance through brainstorming, the more likely it is that an original idea will emerge.

Please let me know if you need any clarification. I'm always happy to answer your questions.
Sep 27th, 2015

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Sep 26th, 2015
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Sep 26th, 2015
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