Chapter 10 Survey Methods: Collecting Data Questions

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read chapter 10 and answer question from 10.1 to 10.5

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Running head: CHAPTER 10

1

Response to Chapter 10 Questions
Student’s Name
Institutional Affiliation

CHAPTER 10

2
Response to Chapter 10 Questions

Question 10.1
The purchase intercept technique would be the most effective approach to use to get such
information from female shoppers at the respective stores. It would involve intercepting shoppers
in the retail store and asking then guided questions on the features that appeal more to them than
others.
Question 10.2
There are many ways of increasing interview response rates. One, follow up letters are quite
important, as well as reminder emails if the survey is being administered remotely. Two,
openness about the objectives of conducting the interview has been seen to bring about
significant improvements in response rate. Three, using a simple language and avoiding
comp...


Anonymous
Very useful material for studying!

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