Daisy Cakes Company Analysis

User Generated

Rambfgne

Business Finance

Description

Please watch the following video on YouTube and respond to the questions that follow accordingly.

Briefly describe the product being offered and categorize it as convenience, shopping, specialty, or unsought; tell me why. Would you describe the product being offered as a B2B or B2C product? Where would you categorize it on the product-service continuum? What is unique about this product’s packaging and distribution plan? What type of target marketing strategy is she using and why (undifferentiated, differentiated, concentration, or micromarketing)? See the attached matrix and describe the company’s value proposition strategy by identifying what quadrant of winning (or losing) this business falls into. How might Daisy Cakes pursue a downward stretching product strategy and how might this affect her brand’s perceived value? Finally, what do you think of the business model of Daisy Cakes? Would you invest or are you “out” like some of the sharks?

Limit your responses to 2 pages of double spaced work with Times New Roman 12 point font and 1” margins. This formatting counts as well! Print your essay and bring it with you to class on 3/21 when you will take your multiple choice portion of the exam.

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Value Proposition Strategy Quadrants:
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Explanation & Answer

Here is the main paper. In case of any question or clarification let me know Buddy.

Running head: DAISY CAKES COMPANY ANALYSIS

Daisy Cakes Company Analysis
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DAISY CAKES COMPANY ANALYSIS

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The Daisy cakes are also known as a slice for love. They refer to delicious cakes that are
made by the daisy cake company in California in the United States (YouTube, 2012). They are
baked using traditional recipes and fresh farm ingredients. The mixing and packaging process
uses hands which makes it unique. The daisy cake is a specialty. I conclude this because the
daisy cake is made from a traditional recipe and uses conventional methods of production. The
recipe was handed to the founder by her mother and aunty whom they used to bake together. The
owner of the daisy cake started by making two thousand cakes per year which translates to a
hundred and sixty-seven cakes a month. Sinc...


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