MGT201 Market Strategy

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MGT201

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Taking into consideration a company of your choice and its products/services,

  • Discuss how companies choose target-marketing strategy and identify attractive market segments. Improve your answer with examples.
  • How do firms manage all of their products and services? What are the steps in the best development process for new products/services?

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College of Business Administration MGT201- Marketing Management Course Code: MGT 201 Student’s Name: Academic Year: 1439/1440 H Students ID Number: Semester: 2nd Students Grade: CRN: Level of Mark: Assignment- 2 Total Grades for the assignment - 05 Due date- End of Week- 11th Learning Outcomes: ➢ Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers (Lo 1.9). ➢ Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3 & 2.6). Assignment Questions: Taking into consideration a company of your choice and its products/services, 1. Discuss how companies choose target-marketing strategy and identify attractive market segments. Improve your answer with examples. 2. How do firms manage all of their products and services? What are the steps in the best development process for new products/services? Assignment Regulations: • Justify your answers with the help of course materials, Text Book, Online resources • Answer should be in not less than 1000 words. All students are encouraged to use their own words. • Referencing is necessary and student must apply APA Referencing Style. • A mark of zero will be given for any submission that includes copying from other resource without referencing it.
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Explanation & Answer

Attached.

Running Head: MARKET STRATEGY

1

Market Strategy
Name
Institutional Affiliation

MARKET STRATEGY

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MARKET STRATEGY
A market strategy is a process of selecting and describing one or more target markets that an
organization will identify business opportunities. A target market is a predefined group that has
the interest in purchasing a company’s products or services. Once an organization identifies a
target market, it proceeds to create a target market strategy to determine how to promote,
communicate and reach the target. Various ways aid a firm in choosing a target market strategy.
Identifying target markets.
The first step in choosing a market strategy is through conducting a Marketing Opportunity
Analysis (MOA). The process enables companies to identify the potential in the market, the
competitio...


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