Read the Harvard Business Review Case Study: Blue Mountain Resorts Limited: The Night Skiing Decision.
In this case study, a large Ontario ski resort faces a decision about whether to invest in facilities for night skiing. Demand is very uncertain, so the management undertakes a market research study. Day skiers at the facility are surveyed about their potential interest during the months of February and March. The resort's management is suspicious about the validity of the results of the research, but has no time to collect further data.
Compose a 3–4 page paper (plus Title page and References page) and analyze the case using the following outline:
Identification of the Issues
Identify the major opportunity/problem faced in this case.
Identify the major decisions that need to be made.
Evaluate factors outside the organization that should be taken into consideration when making a decision.
Evaluate factors inside of the organization that should be taken into consideration when making a decision.
Select possible alternatives to take advantage of the opportunities or solve the problems identified.
Evaluate the strengths and weaknesses of each alternative.
Decisions and Implementation
Propose a solution to the problem.
Defend your proposed solution by citing information from the case and our textbook or from other knowledge that you have gained from your experience or research; be as specific as possible.
Choose methods to measure results.
Predict what you will do if your plan fails and describe your contingency plan.