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The most important way is the Franchiser and Franchisee having a common goal and objective. Both parties should be willing to co-operate by having a mutual understanding on how to achieve their objectives. Secondly, trust is a key component in this relationship, the two parties should be honest in their commitment by meeting the agreed terms. Communication is another integral component fir the relationship of the both parties. Fourthly, both parties should have high levels of commitment to achieving their set goals. Finally both parties should have an efficient long-term plan that is flexible enough to cope with the changes of future technology.
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Sep 30th, 2015
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