Description
Instructions
Your task is to offer a detailed critique of a peer-reviewed article, which you can locate in the CSU Online Library. The article must be related to international marketing.
In your critique, address the following questions:
- What are the main points and arguments of the author(s)?
- What is your opinion of the article?
- How can the points and arguments of the author(s) be applied to the lesson in this unit? (Some examples include the marketing mix, marketing orientation, and organizational structure.)
The critique should be a minimum of two pages in length in APA style; however, a title page, a running head, and an abstract are not required. Be sure to cite and reference all quoted or paraphrased material appropriately in APA style.
Explanation & Answer
Attached.
OUTLINE
Offer a detailed critique of a peer-reviewed article must be related to international
marketing.
• What
are the main points and arguments of the author(s)?
• What
is your opinion of the article?
• How can
the points and arguments of the author(s) be applied to the lesson in this unit?
Running Head: PEER-REVIEWED ARTICLE
Peer-Reviewed Article
Institution Affiliation
Date
1
PEER-REVIEWED ARTICLE
2
Peer-Reviewed Article
The article by Min Ju, Hongxin Zhao and Tiedong Wang, “The Boundary Conditions of
Export Relational Governance: A “Strategy Tripod” Perspective, looks at how manufacturers
utilize relational governance to achieve inter-organizational associations with their suppliers in the
international market. Due to the greater risks and complexities that is brought about by legal
responsibility of foreignness, novelty and doubts in the global markets always intensifies the n...
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