Description
Hi,
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I need answer for 2 Discussions, It should be in Approximately 500 words . Answer the questions below follow APA guidlines . 3 references per reviewed articles.
Discussion Question1: Consider the three key forces (technology, globalization, and social responsibility) driving the new marketing realities.
- How are they likely to change in the future?
- What other trends or forces might affect marketing?
Discussion Question 2: Defend ONE of the following statements:
- The best marketing research is quantitative in nature.
- The best marketing research is qualitative in nature.
Note: Each Discussiony should be in separate word document.
Note: Subject Name:
Marketing Management
Explanation & Answer
Attached.
Running head: KEY FORCES OF MARKET REALITIES
Key forces of new market realities
Name
Institution Affiliation
Date
1
KEY FORCES OF MARKET REALITIES
2
Key forces of new market realities
Technology has brought a change in the way most citizens receive, interpret and even
react to new information. There has been a rampant evolution of many devices enabling many
consumers to access millions of portals of the various companies. Kotler describes the evolution
of market roles whereby these roles changed from product development to developing products
that enhanced customer satisfaction. In the future, marketing functions may become more diluted
with technological information and the result is the development of marketing tech teams. This is
because of the rampant use of mobile phones and therefore marketing will be charged with more
responsibilities of formatting the content to fit mobile users (MBA-Exchange.com, n.d).
On the other hand, globalization has enabled the building of out of worldwide economic
institutions that are geared towards market development. More people can make cross-border
migration, goods can be traded from continent to another, capital and the free fl...
