MKTG 202 Marketing Research Report A
Build a Better MQ Food Court
Author: Chenxi Yang 44412649
Group B Tutorial Wednesday 16:30
Group Member:
Weilin Zhu, Kristina Renee Polidoro, Robert Jutrisa,
Bohaoyong Zheng
Build a Better MQ Food Court
Background
Dieting is very important to everyone of us. More and more people are very
concerned about their diet. By investigating the Macquarie University food
court, we are aiming to have some deep understanding of the school cafeteria for
these students. Is the food court of MQ university the best choice? If not, then
what should they do to make everyone more willing to eat at school? We are
going to explore:
-How was your experience at the hub?
-What factors influence your decision to eat at the hub?
-Are u satisfied with the food options there?
-What prevents you from eating here and entices you to go elsewhere?
-What can the hub do to improve your experience and/or entice you to go there
more often?
Method
We choose in-depth interviews. The benefits is that we can understand more details
through open-ended questions, rather than broadly yes or no, because if we consider
using focus group, there is a drawback that some people don’t like to talk, the
information will be scarce.
Sample
There where 25 respondents from university of Macquarie: **males and **females,
**domestic students and ** international students.
Procedures
The informal interviews were started from 13:30pm to 14:45 in March 13,each
respondent had 15 minutes to answer five open-ended questions about build a better
Macquarie University food court.
Results
According to all five people interviewed, most of them have more concerns on
the variety of the choice of food and the convenience of facilities. Especially the
facilities, seats and tables provided by cafes cannot satisfy the amount of
students who are dieting there at all. Most of them are forced to eat their food
outside or choose to takeaway. It would be better to help those students who
consider of eating at hub to make decision if university can provide more seats
and tables.
Example Comments
Variables / Themes Verbatim remarks
Food choice
Respondent 1:
The choice of hub food is very limited. Only one Chinese
meal can be chosen. This is not enough for international
students.
Respondent 2:
Although there are not enough types in the school hub,
they are quite complete. There are pizza, sushi, Chinese
food, and salads to choose for.
Respondent 3:
If the hub can add more other cuisines, such as Thai
food, Malaysian food, etc.
Respondent4:
Food taste
Food price
Environment
Summary:
As the consequence, it is easy to see that the inspiration of students when making
decision of where to eat are mostly affected by the food available and dieting
environment. Students who consider eating outside of campus are mostly because
there no place for them to seat down enjoy their meal. And others who want a
different choice of food might also choose to eat somewhere else.
Summary and Next Step
The hub at campus could basically provide students a nice, convenient and fast place
to help students deal with their daily meal when they are have some all day classes at
campus. Students would more like to eat at hub as long as there can be more seats
added to be serviced. Besides, the variety of food supplied can also attract more
students to diet at campus, the university can really think about expanding more space
of cafes area, or consider of building a hall instead.
Q1:
• Po Tek (22): From my experiences that I often purchase foods and
drinks from the food hub, it was really satisfied. Apparently the
excellent feature of the hub that have captured my satisfaction is the
wide variety of food stores. There are plenty
•
Tong Wu (22): Not really good, the environment is noisy, The Taste of the
food is not good, sometimes people have no place to sit at all.
• Jicuo Duo (21) : think it’s very good, because school provides students
and staff with an excellent learning environment and working
environment and working environment, the import point is that
students can save time to eat lunch at hub, the meals are delicious as
well. The overall feeling of the hub is that it is a very comfortable
part of a university living environment. It is very comfortable. On
the other hand, you can chat with your friends or you can discuss
some class question with your classmates and enjoy the beautiful
environment of the school.
•
Jie Fu (21): bad, noisy dining environment, the choice of food is not
much, The hub is semi-open structure which is really hot in summer.
•
Shuang Zheng (20):Not very good, because the type of food is very
limited.
Q2:
• Po Tek (22): There are few factors that influence me to try the foods at
food hub and usually stick to it. Well, the initial driven that influence
me to first give it a try at food hub, it was obviously about the store
atmosphere and convenience. The various food stores combination
make the whole food court looks neat, arrangeable and clean. That
was what grabbed my first attention. Second, I could say about the
foods. Since it is the food hub, thus important component that allow
me stick to it, is how the foods taste. Well, I usually ordered pizza
from the store and the taste is beyond amazing and delicious enough
for me to rebuy every time I go to the food hub.
• Tong WU (22) : Maybe I will eat when I have no money, because the food
in the hub is very cheap after all.
• Jicuo Duo (21): The first one is that I can save a lot of time.
- The second one is that food is good. The third one is that I can enjoy the
school environment.
• Jie Fu (21): Accessibility, when I have class, I only have half an hour
going to the hub to have meals, is more accessible.
• Shuang Zheng (20): Financial. Because compared to the price of the
shopping center, it is cheaper and the taste is not bad.
Q3:
• Po Tek (22): To me, the varieties of food is just fine. They included
many foods from all nations, like Western foods, Thai, Sushi, Malay,
Chinese and even the drinks like Boost brand. I think the quantities
of choice for students to choose from, which is considerably
stupendous. It allows international students to eat their choice of
foods from their home country to suit their taste as well.
• Tong Wu (22): very dissatisfied, I think there should be more snacks,
like seafood, cakes and omelet.
• Jicuo Duo (21): I’m kind of good, because there are many people from all
over the world who come to Macquarie to study, the school hub has fewer
ingredients. For example,I am an international student from China. I think
there is a little more Chinese restaurant in the hub, it will help to chase the
taste, I think most of the hubs are local Australians, so many people can not
eat the taste of their hometown, maybe add more restaurants like that, those
students who come from other countries will feel like home.
• Jie Fu (21): no, I am not, I would take lunch from home or buy some
bread.
• Shuang Zheng (20): Not particularly satisfied, because the food here is
less selective, more singular, and many foods are not. I hope that the
hub could open more drinks stores.
Q4:
Po Tek (22): Well to me, Food hub is kind of my priority alternative. Yet
there are some days when I study at the buildings that very distance from
the food hub, like Art Faculty. I wouldn’t walk all the way to food hub to
eat my brunch. So I would rather choose to eat at other food courts in
Macquarie that is near to my study building. Therefore, the only reason that
would prevent not to go there is the distance issue.
• Tong Wu(22): It must be the taste of food, the food its difficult to
swallow, and there are many real restaurants to choose from at the
shopping center opposite the school.
• Jicuo Duo (21): Maybe there is some limits to the type of food, and I
hope that the school can install some air conditioners in the hub,
because when the summer temperature is high is high, the students
and staffs can not eat in the hot environment of the hub, because it is
very uncomfortable.
• Jie Fu (21): The taste of the food and the health are important. First,
they don’t have much tasty food in the hub. second, there are so
many fast food, such as chips and nuggtes.
• Shuang Zheng (20): The shop here is not particularly suitable for my
taste, the noodles and the rice I want to eat, there is no here.
•
•
•
•
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Q5:
Po Tek (22): Control in food line: speedy service is very important to
every consumer. Probably the restaurants should work on break up
the lines as much as possible per station, to avoid long que especially
on the peak hours like break time or class finish in lunch time and
evening.
Tong Wu (22): Frist, build a real building, second, put more chairs, at
least to ensure that most people can set to eating.
Jicuo Duo (21): Maybe can add some for example: Chatime, Gongcha,
those kind of drink shop, and also my suggestion is that the school
can install some air conditioners for the hub to create a comfortable
and cool dining environment.
Jie Fu (21): Hope the Hub can provide more dessert, infrastructure
needs more improvement .
Shuang Zheng (20): I hope that the hub can have a better building,
the seats can be increased, and the hub is too hot in summer.
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