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There are different pricing strategies which can be used in any market. One of these is the differentiating price strategy. This is a strategy which involves charging different prices for the same product to different market segments depending on their elasticity of price. Other strategies are skimming, penetration pricing and geographical pricing. On the other hand, an example of a price tactic is charm pricing.This involves cutting the prices of all or some of the goods in order to encourage larger volume of purchases by the customers.
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