Description
Promotion is a form of communication used to inform and persuade consumers of a product or service. It is also a part of the marketing mix of the business. Promotional strategies include personal selling, advertising, including through the use of the internet and social media, and sales promotion tools.
For this assignment, you will conduct a survey on the promotional plan of a product or service from a business of your choice, then write a report of your findings. Your report should be a minimum of 500 words. You may also use the same business you chose for the previous assignment. Follow the steps below to complete this assignment:
- Use the following questions to guide your report.
- What form of promotional mix did this business use?
- What are the communication process of your chosen business? Describe in detail its communication process: message, channel, and receiver.
- What is the makeup of this business: nonperson, personal special forms of communication technique aimed at a target market?
- How was the functionality of the website (of your chosen business)? Did you find the website easy to use and navigate? Was it user friendly?
- Provide the web address of the business on which you conducted the survey.
- Describe the functionality of the website.
- Provide suggestions if it was not user friendly.
- Follow APA guidelines for citing your sources and references.
- See rubric associated with this assignment for grading criteria.
Explanation & Answer
Attached.
Promotional Mix: Adidas – Outline
Thesis Statement: Adidas like any other company has a promotional mix and a
communication channel all tailored to get to their intended customer.
I.
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III.
Introduction
Communication Process
Website
Running head: PROMOTIONAL MIX
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Promotional Mix: Adidas
Name
Institution
PROMOTIONAL MIX
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Promotional Mix: Adidas
Form of Promotional Mix
Adidas is one of the biggest footwear companies in the United States. They target the
athletes, as well as, the high-income earners to wear their brand. However, they have
products for everyone who feels sporty including the elderly (Krueger & Storlie, 2015). They
sell confortable shoes to many people globally. Adidas like any other company has a
promotional mix and a communication channel all tailored to get to their intended customer.
Adidas employs every component it has in the pro...